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The original Acura NSX: Development history and driving the icon

The original NSX, introduced in production form in 1990 by Honda and to the United States market under the Acura brand in 1991, is now officially 25 plus years old. Generations of car enthusiasts grew to love the original NSX over the 15 years it was in production and beyond, but as an fan and owner, I think it's important to fully realize just how monumental a shift the introduction of the NSX was in the art of making cars. So, retold 25 years later, this is the abridged story of the NSX, Honda's supercar. The Idea The NSX was an extremely risky project for Honda, a company that in the late 1980's was nowhere near the corporate juggernaut that it is today. Honda's eponymous founder, Soichiro Honda, was still involved in decision-making at the company during this time under the role of "Supreme Advisor," and it is debatable whether the NSX project in its infancy would have gone forward at all had he not still been pushing the company towards the spirit of technical achievement it had been known for in the prior decades. Mr. Honda was still so involved during this period, in fact, that when the first batch of 300 production NSXs were made with a version of the Acura badge he didn't like, he ordered all of the cars stopped at port in the USA, the new badges applied, and the offending incorrect badges sent back to Japan to be systematically destroyed. This was clearly a man who paid attention to the details, but I digress. Honda as a company devoted $140 million dollars to the NSX project ($250 million in today's money), half of which would go to developing the car, and the remainder of which would go to building a new state-of-the-art factory to assemble it. Honda's own goals for the NSX were actually exactly as most media stories portray the car today: to build a bona-fide exotic supercar, but one without the ergonomic and reliability penalties associated with that type of car. They didn't want to sacrifice the needs of the driver to the supposed demands of performance, demands that they felt didn't have to be there in making a truly top-level performance machine. The R&D team wanted a car that could hang with heavyweight exotics in a straight line, play with smaller and more lightweight sports cars in the curves, and cruise in serenity on the freeway. Essentially, they wanted it all, and the brief was to have a car that could do everything without compromise.

2023 Acura Integra revealed with Civic Si power at $30,000

It's been a couple of decades, but the storied Acura Integra nameplate is returning to the road as a 2023 model. The Civic-based Acura sedan borrows the sporty Si's 1.5-liter, turbocharged 4-cylinder and 6-speed manual transmission with its limited-slip differential, though the exact specs still remain up in the air.  The prototype was shown in a new color dubbed "Indy Yellow," which pays homage to the iconic Phoenix Yellow finish offered on the Integra Type R. It rides on 19-inch five-spoke wheels over Brembo brakes.  “The Integra is one of the most iconic models in Acura's history,” said Jon Ikeda, vice president and Acura brand officer. “This new Integra will continue to deliver on the original's unique aspirational yet attainable market position, with emotional performance and style, combined with the versatility and utility sought after by today's buyers.” While the powertrain may be borrowed from the Civic, it will likely be tuned slightly differently. It produces a nice, round 200 horsepower in the Si, and since Acura noted that it will be a "high-output" engine, we're expecting them to squeeze a little extra something out. Don't expect miracles, however; the Civic Type-R gets a 2.0-liter mill for a reason. Beyond that, Acura is being tight-lipped for now, but a product planner told Autoblog that the Integra won't share a single body panel with the Civic. It's a couple inches longer than the Civic sedan. He suggested that we'd see a performance model eventually, and maybe it would be Type S, but no hard confirmation. The planner also said that, as far as the trend toward retro design in models like the Toyota Supra or Nissan Z, Acura did not set out to design something retro. Instead, they wanted to make something that looked like what the Integra would have evolved into today, had it never been discontinued. The grille sports the new look we can expect to see across the Acura product lineup, slightly refined from the existing look, and frameless. Acura says the Integra will go into production in 2022 at its Marysville, Ohio, facility. 

Acura Integra to capstone combustion era as EV transition begins

The recent launch of the resurrected Integra nameplate is just part of a larger shift in mission at Acura. Its leaders have repeatedly said they want Acura to be the performance brand of Honda, where driving fun and dynamics come first. However, in a new report, Acura says it plans to go big on fully electric vehicles, at even greater speed than its parent company, by skipping the hybrid step altogether. According to Acura assistant VP of sales Emile Korkor, the Integra was a capstone to the internal combustion era at Acura. It marked a sort of homecoming to the marque's performance pedigree, and once Integra is launched, the brand will move forward with electrifying its lineup. The company's plans were revealed in an Automotive News interview, where Korkor said, "We're going to bypass hybrids altogether. So our shift is going very rapidly into BEV. That's our main focus." At first blush, that seems to be at odds with brand boss Jon Ikeda's public statements about Acura. As recently as a couple of weeks ago, Ikeda was saying that he wanted to take the Integra racing, as something of a mascot for the "fun" brand at Honda. Perhaps we've been desensitized to automakers making big proclamations about EV transitions a la Jaguar, Land Rover, Bentley, and Infiniti, but typically the green messaging has not been about performance in the traditional sense. Says Korkor, "We're not just dipping our toe in the water with electric at Acura, we are jumping all in. And that's not just because we need to. It's because we want to. Acura is really focused on performance, and electrification is one of the greatest ways we can augment that performance." While electrification and performance are not mutually exclusive, we have yet to drive an EV that connects to the road as beautifully as a 1990s Integra or NSX did. Acuras have never been about power and torque. Yet they were still compelling performance cars thanks to brilliant steering and driving dynamics. Then there's the issue of what Acura represents. Back in February, Ikeda said that Acura was purposefully holding off on an EV strategy because it needed to re-establish its performance bona fides. Now, Korkor says, "The benefit of returning to the Integra right now is that it's going to help shepherd a new generation of customers and build loyalty as we move into a new era." The problem is, the Integra alone isn't enough to establish that performance cred.