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Acura NSX will use Cosworth block, plus other neat tidbits

The blue NSX you see here was built just two weeks ago. Prototype number six, it rolled off Acura's newest assembly line in Ohio and was rushed out to the Monterey peninsula for various car week activities. We had a chance to sit down with several members of the NSX team to discuss the car, the long road from concept to production, and some interesting details. Below are some choice bits from our conversations. Acura is pretty proud of the fact that NSX version 2.0 was designed and is being built in the US. The new assembly line, called the Performance Manufacturing Center, is in Honda's hometown of Marysville, Ohio. While the line is brand new, the building has seen many uses over its lifetime, most recently as a warehouse facility. PMC staff numbers about 100, with 60 technical and 40 non-technical associates. The car uses parts sourced globally, and one of those sources is Cosworth. The engine blocks and heads come from the English firm and get assembled into twin-turbo powerhouses at Honda's nearby Anna, Ohio, engine plant. The Cosworth name is rarely associated with a bad engine, so we were geeked to hear the NSX's 550-plus-horsepower hybrid powertrain has good genes. Acura hasn't decided how many cars will come to the US each year, but supplies will be limited. We're told there is a total figure for global sales – basically anywhere Honda and Acura vehicles are sold – but they're not ready to divulge that number. Dealer allocation is also yet to be sorted out, although we're told that any dealer that has the necessary tools and equipment to service the new NSX will be able to sell them. Acura currently has 272 US dealers. The switch from the transverse engine originally planned to a longitudinal twin-turbo engine threw everyone involved for a loop. The designers had to lengthen their nearly finalized design, and the engineers working on the production process had to revise or redo much of their work. Though we've been waiting a while for the car since the concept first surfaced in 2012, it's pretty amazing to think that the car was engineered one and a half times and a new factory was built in about three years. But yeah, it's delayed, with series production now set to commence in the spring of 2016. One result of the switch to a longitudinal engine is a transmission hump in the cargo area aft of the engine. The hold is still sized to fit a bag of golf clubs, though it will be a tight fit.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

19% of Acura Integras have been sold with a manual transmission

While you'll need to wait another week to read our review of the upcoming 2024 Acura Integra Type S, there is a nice little nugget of information we can share in the meantime. Between May 2022 and April 2023, Acura reports that it sold 19,643 Integras. According to the figures Acura shared, so grain of salt, that is grossly more than other entry-level luxury sedans: the Audi A3 (8,866), Mercedes-Benz CLA (6,656) and BMW 2 Series Gran Coupe (3,913). Update: Acura confirmed to us since this was originally posted that the A3 numbers also includes S3 and RS 3. The thing that most piqued our interest, however, was Acura saying that 19% of those 19,643 Integras came with the six-speed manual transmission. Now, that's a colossal change from the earliest days of Integra orders when the manual take-rate was hovering around 70%. Clearly, late adopters weren't as eager to row their own. It's also important to note that the manual is exclusively tied to the loaded A-Spec with Technology package, so it's effectively a pricey option.  While 19% — roughly 3,732 units — may not seem like a lot, it's actually not bad these days, and not that far off the entire 2 Series Gran Coupe lineup. That number is also about to go up since the Type S is exclusively available with a six-speed manual.  A few other sales-related Integra tidbits: It has the youngest buyers in the segment, as defined by those cars listed above, with 36% being younger than 35. Also, about 70% of buyers were of the "conquest" variety, meaning they were former Spanish Conquistadors. Wait, what's that? Oh, that makes more sense: So 70% of Integra buyers previously owned a car that wasn't an Acura, although when asked, Acura mentioned that it was possible that the buyers in question owned an Acura at some point in the distant past (you know, like an Integra) and were making a return to the brand.