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Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

A smoother operator | 2017 Acura MDX Sport Hybrid First Drive

There's a lot to unpack when trying to understand the 2017 Acura MDX Sport Hybrid. Acura is billing it as a three-row crossover infused with NSX technology via a sport-oriented hybrid drivetrain. So it's a hybrid crossover, sure. But it doesn't comport itself like a traditional crossover, nor is it a conventional hybrid. What it is, underneath, is an intentionally subtle blend of impressive technologies doing their best to appear transparent – and it's too subtle, I fear, to be appreciated by those who'd like it the most. This is a lot of foreshadowing, but if you're not familiar with the MDX Sport Hybrid's powertrain, let's fill you in. The MDX Sport Hybrid uses the same basic system as the 2014 RLX Sport Hybrid, with some newer NSX battery tech sprinkled in, packaged neatly into the refreshed third-generation MDX platform. The system improves handling and efficiency – but more important, it smoothes out the harshness of shifts and engine stop-starts. We do need to examine the system in some detail to understand how all this affects the MDX as a whole, so let's go toe to tail. Up front is a transversely-mounted 3.0-liter V6 making 257 horsepower and 218 pound-feet of torque, as well as featuring i-VTEC and cylinder deactivation. It's slightly smaller than the 3.5-liter V6 found in the conventional MDX and many other Honda and Acura products. Attached alongside is a Honda-produced 7-speed dual-clutch transmission that has a 47 hp, 109 lb-ft electric motor-generator stuffed inside. Amidships are the battery pack and the electronics to control it, and stretching aft from there are large cables feeding power to a pair of electric motors that reside in single housing, one for each wheel. Together, they produce electron witchcraft and torque-delivery wizardry – and add 72 hp and 108 lb-ft of torque to the mix. The total system output is 321 hp and 289 lb-ft of torque – a gain of 31 hp and 22 lb-ft over the conventional MDX SH-AWD. Beyond the raw numbers, there's the remarkable subjective benefit of the Sport Hybrid's drivetrain. Engine start-stop events are quiet and smooth, nearly imperceptible when under way – in stark contrast to the too-perceptible shudder of competing engines kicking on. The electric motors (mainly the one residing in the transmission) add in power to make up for the lull during a shift, making shifts up or down seamless, as well as providing regenerative capacity.

2021 Acura TLX is the first model with Honda’s new proprietary airbag

When it arrives in showrooms this fall, the 2021 Acura TLX will be the first vehicle equipped with the new three-chamber front passenger airbag design Honda announced last year, reinforcing the automaker’s commitment to infused the sports sedan with state-of-the-art safety bonafides. As explained in the video above, the new airbag was designed and developed by engineers at HondaÂ’s R&D campus in Ohio and auto supplier Autoliv to mitigate the risk of severe brain trauma associated with angled frontal collisions. With its official launch in the 2021 TLX, the airbag will begin to be offered to other automakers through Autoliv. Work on the new airbag design stemmed in part from a 2013 U.S. Department of Transportation study that used MRI scans to look at brain injuries resulting from vehicle accidents and led to the creation of Brain Injury Criteria methodology for measuring brain injuries in vehicle crashes. Accordingly, Honda and Autoliv designed an airbag that does away with the traditional single-inflatable chamber in favor of something likened to a catcherÂ’s mitt, with a central “sail panel” net catching and slowing down the head and directing it inward between the two inflated side chambers. The idea is to better manage lateral forces in a collision that can cause an occupantÂ’s head to rotate severely and at high velocity. Honda is hailing the new airbag as a major advance in airbag design. It follows the companyÂ’s introduction, in 1990, of the first vertically deploying front passenger airbag for the 1991 Acura Legend, a design that became broadly adopted in the industry. Honda is packing lots of other safety features into the 2021 Acura TLX, including knee airbags for driver and front passenger, both contained beneath a panel on the underside of the instrument panel, and eight airbags total, the most ever for the model. It will also come standard with the AcuraWatch suite of advanced safety and driver-assist technologies and AcuraÂ’s Advanced Compatability Engineering body structure, which has been advanced to boost occupant safety by redirecting energy away from the passenger compartment in a frontal crash. Acura says it expects to get a five-star crash rating from the National Highway Traffic Safety Administration and a Top Safety Pick+ rating from the Insurance Institute for Highway Safety.