2003 Acura Nsx T Coupe 2-door 3.2l Dohc Open Top on 2040-cars

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Acura is livestreaming an augmented reality race on Facebook

Honda's luxury car brand Acura is set to livestream an augmented reality race featuring its 2018 TLX A-Spec sedan. The event will see four drivers hit a real track while wearing AR helmets that will create new virtual environments for each lap. Aside from spectating, viewers will also be able to interact with the racers on Facebook Live. The race will see each driver attempt to clock the fastest overall time during a three-lap time trial. That sounds simple enough, until the AR environments come online and really begin altering what the drivers see. As a result, each lap will trigger a new mixed-reality environment, visible to both the drivers and viewers. Central to the virtual experience will be the computer-connected helmets worn by the racers. Within each helmet is a HD screen with a two-way mirror that allows the driver to see the AR overlaid onto the real track. A computer rig in the backseat, powered by the Acura's battery, will generate the environments. To ensure the experience runs smoothly, Acura will have to track the objects on the tarmac and the movement of the car itself. Of course, this isn't Forza, so you can't just rewind the action should something go wrong, so Acura will use custom-made tracking gear to ensure the drivers don't plough into a wall because their eyes deceive them. You can tune into the race on Monday at 8pm ET on YouTube, Facebook, and Twitter. Viewers will be shown the action courtesy of cameras placed on the drivers' helmets and around the track. Facebook Live audience members will also be able to offer hints and tips. Acura claims the interactions will transform viewers into a virtual pit crew. But all you'll really be doing is smashing a Facebook reaction at a given time to reveal a shortcut to the driver -- which isn't quite the same, is it?This article by Saqib Shah originally appeared on Engadget, your source for this connected life.Related Video: Marketing/Advertising Motorsports Acura Racing Vehicles Sedan augmented reality acura tlx

2013 Acura ILX 2.4

Going Mainstream Has Its Privileges
Acura's experiment with niche models has failed. Competing in the luxury car business by filling white space with product just didn't work for the Japanese automaker. In place of slow-selling models like its ZDX and quirky first-gen RDX, the mindset at Acura has recently switched to more conventional products with vastly improved volume potential. The redesigned 2013 RDX, for example, sold almost as many units in 2012 as it did in 2010 and 2011 combined, and the all-new 2013 ILX has sold more units each month - since going on sale in May - than Acura sold in ZDXs and RLs in all of last year.
While the redesigned RDX is a crucial product to compete with luxury compact crossovers, the ILX might be the most important new product for Acura, as a growing number of premium makes are starting to realize the importance of upscale entry-level compact cars. Ironically, this segment was a pivotal part of the brand's success in the 1980s and '90s thanks to the Integra, but Acura completely abandoned the genre when it killed off the RSX coupe in 2006. The addition of the ILX not only gives Acura a competitive small car again, it also drops the brand's entry price by almost $5,000.

Acura recalls 10k RLX models for headlight replacement

Acura is recalling 9,700 examples of the 2014 and 2015 RLX in the US to replace their headlights. The problem is that the reflective backing material inside the units can potentially delaminate. If this happens, then the luxury sedans no longer conform to federal safety guidelines. The automaker knows of no injuries or crashes related to this issue, though. The 2014 RLX has been subject to two other recalls. One covered loose bolts in the rear suspension, and the other was to replace the front seat belts. RLX owners should receive mailed notification of the recall around February. This campaign comes hot on the heels of Acura issuing a stop-sale for the TLX V6 for a risk of possible rollaway. Scroll down to read the company's entire announcement of its latest recall. Statement by Acura Regarding Headlight Recall: 2014-2015 Acura RLX Approximately 9,700 model-year 2014-2015 RLX vehicles affected in the U.S. Headlight assemblies in affected vehicles to be replaced, free of charge TORRANCE, Calif. – Dec. 11, 2014 – Acura will voluntarily recall approximately 9,700 model-year 2014-2015 RLX vehicles in the United States to replace both headlight assemblies, free of charge. The reflective film backing material inside the headlights may delaminate, which may result in the vehicle no longer conforming to Federal Motor Vehicle Safety Standard No. 108. No crashes or injuries have been reported related to this issue. Acura is announcing this recall to encourage all owners who purchased an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Acura. Mailed notification to customers will begin in early-Feb. In addition, owners of these vehicles can determine if their vehicles require repair by going to recalls.acura.com or by calling (800) 382-2238 and selecting option 4. # # #