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Acura ZDX returning as brand's first EV

Well this is unexpected. Not the fact that Acura will have an electric vehicle in the next couple years, but rather the name: ZDX. The name will appear on the Japanese luxury brand's first electric SUV, in 2024. The last time it appeared on an Acura was in 2013 on the short-lived ZDX fastback SUV. Like the Honda Prologue, it will be based on GM Ultium electric car platforms. If it's a stablemate to the Prologue, it likely shares a lot with the new Chevy Blazer EV. It would be a strong base considering Acura announced there will be a ZDX Type-S performance model. It could certainly benefit from the Blazer EV SS's dual-motor setup with 557 horsepower and 648 pound-feet of torque. Acura Precision EV Concept View 22 Photos Acura didn't offer any preview imagery of the new ZDX, but it did say it will share styling with the Precision EV Concept shown earlier today. It's apparently being designed in the same California design center that gave us the original ZDX. Though if it looks much like the Precision, this new ZDX probably won't have the distinct coupe-like shape of the original. The EV will launch in 2024 along with the Prologue and Blazer EV. Honda-developed EVs will follow in 2026. The Blazer will start around $45,000 for the cheapest version, and around $66,000 for the top-level one. We would bet the Acuras are on the high side of that range, with the Type S possibly topping the Blazer SS models. Related Video: The 2024 Chevrolet Blazer EV has been revealed

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Acura files for Integra Type S trademark

It's only been a couple of weeks since Acura dropped the news bomb that it was bringing back the Integra. In that time, though, the company has quickly applied to trademark the name "Integra Type S" with the US Patent and Trademark Office. The filing, discovered by CarBuzz, was submitted on Aug. 20, a little less than a week after the Integra revival was announced. Curiously, it's under the category of "Apparel and headwear, namely, caps, hats, T-shirts, shirts, sweatshirts, knit shirts, polo shirts, jackets and vests," rather than automobiles.   It seems unlikely, though, that Acura would trademark Integra Type S for shirts and hats if it didn't plan on building a car to go along with it. So the Integra may come in standard and hotted up versions. The last time Acura offered an Type S in North America, it wasn't officially called that. During Acura's switch to an alphanumeric naming convention, the Integra name was dropped in favor of RSX, built from 2002-06. There, the Type S moniker, while not as hard-core as the previous-generation Integra Type R, still meant a considerable bump in performance. Regular RSX models had 160 horsepower, but the RSX Type S cranked out 200 to 210, depending on the year. The Type S was also available exclusively with a manual transmission, and had improved suspension and brakes. While a similar improvement in hardware would be more than welcome on an Integra Type S, we don't want to get too excited over what could just be a logo on a T-shirt. The wouldn't be the first time in recent memory a carmaker trademarked a familiar name for swag. Earlier this year Nissan trademarked Fairlady Z — the original name for the Nissan Z-car — for usage on anything from cuff links to wall clocks. Meanwhile, Ford stepped in and trademarked the name Skyline for the category of cars and trucks. So Acura should probably just go ahead and get the trademark for cars, even if it doesn't plan on offering it at all.