1991 Acura Nsx, Carfaxt Cert, Major Service Done 01/10/2013, New Interior on 2040-cars

Auto blog

2021 Acura TLX Long-Term Update | A surprise upgrade

That may look a lot like our long-term 2021 Acura TLX A-Spec, but in this case, your eyes deceive you. Say hello to our not-so-long-term TLX Type S, which is subbing in for the A-Spec while the latter undergoes a little exploratory surgery to diagnose what appears to be an escalating electrical issue.  Yes, our handsome blue steed is currently lame. What first manifested as odd transmission behavior and the occasional infotainment reboot escalated to the vehicular equivalent of a grand mal seizure on a rainy Michigan day, resulting in a flat-bed ride to the dealership and fast-tracking our plans to get the TLX in for a diagnosis. So, for the foreseeable future, I'm enjoying an extra two cylinders and nearly 100 more horsepower. All upsides, right? To a degree. While the extra power is certainly welcome, it comes at a cost – 200 pounds, give or take. That extra weight erodes some of the qualities I appreciate most about our long-term A-Spec. Acura really nailed the front-end feel of the TLX with the A-Spec, and while the Type S still feels pretty good, the added mass over the nose is inescapable. And while the 20" Type S wheels look fantastic, they make the already firmer suspension feel almost unnecessarily crashy. The 19s on the A-Spec are the sweet spot (picking up on my thesis?) but even I must admit the Type S wheels look significantly better.  On paper, this 3.5-liter V6 matches up reasonably well with the rest of the premium turbo-sixes on the market, but in the real world, it's a bit uninspiring, and not just in the too-competent-for-its-own-good way BMW's mainstream I6s tend to be. There's plenty of power and torque, but I've yet to experience one of those "ah-ha!" moments where the whole package suddenly makes sense.  In fact, I spend more time pining for the lighter, nimbler A-Spec than I do yearning for the open space I'd need to let the V6 run free. In this, I think I'm rowing against the Autoblog current; others' reviews of Acura's muscular six-cylinder have been far more enthusiastic. Be that as it may, I appreciate the way the A-Spec drives like a smaller car than it is. Related video: 2021 Acura TLX 2.0-liter turbo-four soundtrack | Autoblog

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2015 Acura TLX is all too familiar, despite its new tricks [w/videos]

I'm confident in saying that the 2015 Acura TLX, revealed today at the New York Auto Show, will be a perfectly nice car to drive. It'll be nice to sit in, with plenty of luxurious amenities. It'll be... fine. And for Acura, "fine" is apparently good enough.
I say that because while the TLX is an all-new offering (it replaces both the TL and TSX), it hardly shakes up the Acura formula we've come to accept over the past few years. It looks like everything else in the automaker's lineup, complete with the neat LED headlamps and signature beaked grille. Power comes from either a 2.4-liter naturally aspirated inline-four with 206 horsepower, or a 3.5-liter V6 with 290 hp - engines we've tested in countless other Honda/Acura products. The front-wheel-drive version uses the Precision All-Wheel Steer (P-AWS) from the RLX, and high-end V6 models use the Super-Handling All-Wheel Drive (SH-AWD) that we've enjoyed across the rest of the Acura range. Really, there's nothing to write home about here, except maybe, how that power is sent to the wheels.
Acura is finally - finally - moving beyond the world of the six-speed transmission, offering a new eight-speed, dual-clutch gearbox with the 2.4-liter engine, and a swanky new nine-speed automatic with the 3.5-liter V6. This is arguably the biggest news surrounding the TLX, though do note, fuel economy hasn't vastly been improved in the process. The TLX 2.4 musters up 24 miles per gallon in the city and 35 mpg highway, while the front-drive V6 is rated at 21/34 mpg. Optioning for the V6 SH-AWD reduces things to 21/31 mpg.