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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

2023 Acura Integra gets a CVT standard, according to leaked trim chart

The 2023 Acura Integra continues to disappoint — is what fans of the original are likely to say upon hearing that the standard transmission for the upcoming sport sedan is a CVT. Acura made a big deal out of the fact that the revived Integra would have a manual transmission prior to its reveal. However, if a newly leaked spec chart is to be believed, most trim levels will only get a continuously variable transmission. Previously some believed that Acura would offer their 10-speed automatic in the Integra, but specs posted to the Integra Talk forum, indicate that is not the case. They show three levels of trim: base, A-Spec, and A-Spec with Tech Package. All come with the CVT, except the A-Spec Tech, which can be optioned with a six-speed manual transmission. It's not unusual anymore for carmakers to offer manual on only the highest-spec trims. Mazda, for example, does the same by offering its manual a single grade, the Premium package for the Mazda 3 hatchback. Whereas the manual was once the cheapest and most fuel-efficient option, these days the thinking is that only true enthusiasts, ones who would be willing to pay more to option out their car to the gills, would care about whether they row their own or not. In addition, the leak appears to list the Integra's color palette for both interior and exterior. Curiously, the Type R-inspired yellow of the concept doesn't appear to be on the menu. Instead, we get red, blue, white, silver, gray, and black. The A-Spec does get one exclusive hue, Apex Blue Pearl, to set it apart. Interiors get a choice of black, orchid or red, but not all of them can be paired with all exterior paints. We don't think that the manual's appearance on only the top trim is a problem per se. We don't know what the Integra's Tech Package will include, but on cars like the TLX or RDX it includes features like a premium audio system, navigation, and driver assist safety alerts. These aren't necessarily items a true enthusiast driver who prefers a purer driving experience would want. Still, we're glad Acura's offering a stick in an environment downright hostile to sedans, compacts, and manuals. We do think, though, that the Integra A-Spec (without the Tech Package) might have been the sweet spot for the manual. But no one asked us.

2019 Honda S2000 roadster rumors swell

Our friends over at Car and Driver have been speculating about a possible S2000 roadster from an unnamed insider source. While there's not much to go on, it certainly squares with a steady drumbeat of sporty car innuendo surrounding the company. Let's briefly connect the dots and see if a Honda S2000 might be on the way by 2018, as the rumor says. The little roadster pictured above? Definitely not what a new S2000 would look like. That's the S660, which is sold in Japan and shares some components with the N-Box and N-One microcars. As we told you last year, after some hints that it would come to the US, Honda's brass decided it was too small. That was disappointing, but probably the right call. On the other hand, Honda finally brought out the 2017 Acura NSX, which may have its flaws but still represents a unique platform that the company spent a great deal of yen building ( in Ohio, by the way). It's that bit that the rumor hinges on: Honda's willingness to develop unique platforms for its sporty models. It'd need that for an S2000 revival, because there's certainly no Honda model that could donate its underpinnings at this moment. Honda execs have been clear that the company is under pressure from dealers over the lack of verve in the company's lineup. American Honda Executive Vice President John Mendel told Automotive News last year that dealers "want anything in the sports car world. They're going, 'Gimme a sports car.' They want a retractable hardtop; they want a high-horsepower $20,000-sports car. Because that's the nature of what they do." Honda is allegedly going to utilize some sunk cost by employing the new Civic Type R's engine in this roadster. That 2.0-liter turbocharged four makes 306 hp in the Civic, and would make slightly less than that in the S2000, according to the rumor. At this stage, these rumors are mostly wishful thinking fanned by the flames of dealer pressure for sporty models. We hope Car and Driver's insider has it right, because the S2000 was a phenomenal car that deserves a follow-up – and Honda deserves more fun cars in its American showrooms. Related Video: Featured Gallery Honda S660: Honda Meeting 2015 View 15 Photos News Source: Car and Driver Rumormill Acura Honda Convertible Performance roadster honda s660 rumors