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Five signs Honda cares about enthusiasts, again

It's a great time to be an enthusiast. From high-horsepower Hellcats to the purist BRZ, engaging automobiles are found in nearly every segment of the market. Everyone wants to join the performance parade. Everyone it seemed, but Honda. The company that built some of Formula One's most successful engines, helped launch the tuner market and gave the world a seminal supercar, has watched competitors of all stripes surge by it for the hearts, minds and dollars of enthusiasts. Until now. Honda put the rest of the auto world on notice at the New York Auto Show, revealing a jaw-dropping Civic concept, confirming the Type R will come to the United States and even adding a hatchback to the 2016 Civic line. Throw in the Acura NSX and much-improved ILX for Honda's luxury sibling, and it's undeniable the company is regaining its swagger. Once again, Honda is serious about performance, and here's five reasons why enthusiasts should believe. The Honda Civic Concept Looks Great We're psyched about the Civic concept, which was a surprise reveal earlier this month at the New York Auto Show. Clad in bright neon green, the concept edged out the Lincoln Continental for first place in our Editors' Choice awards at the show. As Editor-in-Chief Sharon Carty put it, "The color hurts so good." Yes, the green is blinding, but you don't have to squint to see the 10th generation of the Civic. Honda's concepts are the real deal, and this is the car (mostly) that will launch this fall. It's attractive, with a long hood, curvaceous sides and a simple but sporty grille. The powertrain lineup will include a 1.5-liter VTEC turbo four-cylinder paired with a six-speed manual, which should be a treat for enthusiasts. With its fresh looks and intriguing mechanicals, the concept previews an everyday driver you can get excited about. Obviously, we are. The Hatchback Returns Yep, the Civic is getting a five-door hatch in the United States. It's been a while. Honda last offered a Civic hatch for a brief time in the mid-2000s, and only as the lower-volume Si model. The new hatch will be produced at Honda's factory in the United Kingdom and imported to the United States. That's a win-win for Honda: it's using excess capacity in the UK to satiate a niche market for US buyers. The annual hatch production is reportedly expected to be 30,000 to 40,000 units, which is a drop in the bucket for the Civic lineup and its massive though declining sales.

Junkyard Gem: 1997 Acura SLX

By the second half of the 1990s, the tremendous sales success of the Ford Explorer (introduced as a 1991 model) and Jeep Grand Cherokee (introduced as a 1993 model) had made it clear clear that the future of the American road would be trucks. Any automotive manufacturer not selling a full line of SUV-ish machinery here would be irrelevant soon after the dawn of the new century, and the car-and-bike-centric American Honda Motor Company was therefore in big trouble. The Civic could be used as the basis for a small crossover SUV (which debuted here as the 1997 Honda CR-V), but Honda needed to buy time to design and produce the platform that would underpin the 2001 Acura MDX and 2003 Honda Pilot. That time was purchased via a deal to sell rebadged Isuzu trucks as Hondas and Acuras. Today's Junkyard Gem is one of those Honda-ized Isuzus, found in a Colorado boneyard. Honda began selling the Isuzu Rodeo as the Passport (recycling the name they'd used on the U.S.-market Super Cub motorcycle) for the 1994 model year, and Acura dealers started moving SLX-badged Isuzu Troopers in the 1997 model year. Just to make things interesting in the Isuzu-Honda world, North American Isuzu dealers sold Honda Odysseys with Isuzu Oasis badges at the same time. Isuzu had gone all-truck for the American market after the last Styluses (and closely related Geo Storms) were sold here as 1993 models. Sadly, Isuzu's final (non-commercial) new vehicles sold here were rebadged Chevy Trailblazers and Colorados, more than 30 years after Chevrolet began selling Isuzu Faster pickups here with LUV badges. Honda never did build any body-on-frame trucks, but that proved unnecessary in order to make some money during the CUV/SUV era. The SLX never sold particularly well, but it gave Acura dealers a luxury truck to park next to the Integras, TLs, RLs, CLs and NSXs in their showrooms. After 1999, the SLX was gone, leaving just the 2000 model year as a blank spot for Acura-badged SUVs. This truck held together like a real Honda product, getting fairly close to the 300,000-mile mark (I've found junkyard Accords with better than a half-million miles on their odometers, plus one apiece Civic and CR-V that got past 400,000 miles during their lives). The original owner's manuals were still in the glovebox when I found this truck. At the end, it appears that it was towed away for being parked illegally. Maybe the engine or transmission failed and its final owner just walked away.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.