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Russian videographer nails this real-life 'Need for Speed' recreation

Aaron Paul and Kid Cudi tried. They really did. They put forth a decent acting effort, played with some incredible replica supercars, and filmed at some remarkable settings. But it's 2019, and 2014's "Need for Speed" sits at a 6.5/10 on IMDB, a 39 on Metacritic, and a 57% audience score on Rotten Tomatoes. The studio attempt to bring "Need for Speed" to life was lukewarm, so a Russian videographer took a shot at the idea with this impressive digital short. Unearthed by Reddit user, AbuDab1, the clip is the work of Russia-based videographer @Chekunov_v. Clearly a fan of all things fast and fancy, as seen by his Instagram, Chekunov recreated the start screen, the garage with car and mod selection, and the race sequences from the video game. The video starts with an Acura RSX Type-S (labeled as the Integra Type R) with familiar theme music playing in the background. Accompanied by video game sound effects, the spotlight switches between a Toyota Celica, a Toyota Supra and a Mitsubishi Lancer Evo. The Supra and Evo are locked, so the user settles on the Celica. He goes on to select mods, including a new spoiler, new wheels and a new color, again to the tune of the proper sound effects, menus and camera views. The car exits the garage and rolls onto the road, where the screen now shows a tachometer and an N2O gauge. The Celica is met with a race challenge, and the car lines up with a Mazda RX-8, an Acura RSX Type-S and a Subaru WRX STI. After a terrible launch, the Celica uses some NOS and takes the victory. Unfortunately, the video is a bit 2 fast, 2 short for our taste. It's well done, has some unique video work, and takes us back into one of our favorite video game series. Maybe this guy can direct the studio sequel.

Honda integrating Siri into select models

Honda has partnered up with Apple to bring Siri to the Accord, Acura RDX and ILX. Owners who have an iPhone running iOS 6 will be able to ask the software to perform a number of tasks via voice command using the vehicle's on board microphone and speaker systems. What's more, the tech will put the iPhone into an "eyes free" mode, which turns the screen off to help reduce distraction while driving. Honda says it has reworked its Bluetooth and HandsFreeLink systems to accommodate the Siri functionality. While the tech will only be available on three of the company's models right now, we imagine it won't be long before it shows up elsewhere.
As you may recall, Chevrolet integrated Siri into its products with vehicles like the Spark and Sonic, but Mercedes-Benz and Chrysler have also toyed with the tech to varying degrees. The seamless voice command seems to be light years ahead of the tech manufacturers are currently playing with. Check out the full press release from Honda below for more information.

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.