Premium Wood Heated Leather Seats Rear Dvd Fully Serviced Must See Save Big $$$ on 2040-cars

Auto blog

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2022 Acura RDX update makes a lot of good stuff standard

When the third-generation Acura RDX launched for 2019, our test drive found it to be a fine return to form for the Acura brand. Not only did it cast aside the humdrum personality of the second-gen, but it gave itself a reason to exist in the crowded luxury compact crossover field. In fact, it landed competitively mid-pack amongst the German Grossen Drei of Mercedes, Audi and disappointing BMW. Though we did have a gripe about how certain packages weren't available on certain trims, with the 2022 update Acura has rectified that very complaint. We'll get to that in a minute, but first let's start with the base RDX. Acura says that one of the biggest improvements comes in the form of noise, or lack thereof. We didn't think the 2019 model was particularly noisy, but  Acura says the cabin is "dramatically quieter." Though they don't provide a decibel reading, they do inform us that a retuned Active Sound Control system and new front fender liners help reduce road noise. New for 2022, the next-level-up Technology Package takes noise reduction even further, with thicker carpets and acoustic glass in the front doors. New sound insulation in the those doors, under the dash pad and in the D-pillars also help keep road, wind and engine noise out of the cabin. The package also comes with a rear camera washer. The top-spec Advance Package adds even more sound deadening material to the headliner, dash, hood, drivetrain tunnel and rear hatch. Here, the rear doors get acoustic glass and noise insulation to match the fronts as well. Power-folding side mirrors and a 12-volt power outlet in the cargo round out the changes for 2022. Best of all — and this is the nit we picked in our 2019 test drive — the sporty A-Spec package is at last offered with the Advance Package. This wasn't the case before, inexplicably leaving the adaptive dampers off of A-Spec models. Now the look finally matches the equipment. In addition, A-Spec cars get some of their exterior bits dipped in gunmetal and gloss black finishes set them apart visually. Inside, a flat-bottomed sport steering wheel is unique to the package, along with other interior exclusives and an available bronze finish on interior aluminum bits if you choose the Saddle Brown upholstery. If those aren't special enough, Acura is once again offering a limited-production PMC Edition of the 2022 RDX.

Acura spotted testing high-performance TLX sedan

Back in January at the Detroit Auto Show, Acura promised to dust off the old Type-S moniker to inject some much-needed performance credibility into its current line of sedans and crossovers. At the time, the Japanese luxury brand co-announced a new turbocharged V6 engine and said it would be paired with its Super Handling All-Wheel Drive (SH-AWD). Now, a new set of spy shots has us wondering if an Acura TLX Type-S is right around the corner. It's obvious that the TLX seen in these photos has been blessed with some performance goodies. Large-diameter wheels are shod with low-profile tires, and there's a good chance the suspension has been lowered to match. Most of the camouflage is focused on keeping the fascia and hood covered, which means there are probably some air intakes and bodywork bulges to keep hidden away from prying eyes. Below this prototype's grille is what very well could be an intercooler, which bolsters the notion that there's a turbocharged engine sitting under the hood. And at the rear, we get a very clear look at the car's dual exhaust system. What kind of performance should enthusiasts expect from the Acura TLX Type-S? We'll have to wait and see, but the vehicles accompanying this prototype on its testing runs might offer up some clues. An Audi S4 (354 horsepower) and a Mercedes-AMG C43 (362 hp) were along for the ride. Since that's the case, we'd expect more than 350 ponies if the TLX Type-S is going to compete on at least equal footing. Related Video: