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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

Acura TLX sales stopped over rollaway fears

A bad indicator that could convince customers that affected cars are in park, even when they aren't, has pushed Acura to issue a stop-sale for the V6-equipped TLX sedan. The company has already alerted the National Highway Traffic Safety Administration of the potential safety defect. According to Consumer Reports, the defect is being blamed on unnamed transmission components in the nine-speed-automatic transmissions, which were damaged during assembly. A representative from Acura confirmed to CR that a more complete statement would be coming once the case can be reviewed by NHTSA. At this point, this case isn't a full recall, although it seems quite likely that's the direction it will take. Stay tuned for more.

Pair of perfect Honda NSX Type Rs go up for auction in Tokyo

While the original Acura NSX is a brilliant supercar in any of its iterations, we never got the best version of it here in America: the Type R. Those came with Honda badges and are right-hand drive only. Unless you're in Japan or are lucky enough to come see an imported example elsewhere, you're not going to come across one of these. To see two practically perfect examples go up for auction at the same time is an even rarer sight. Some first-generation NSX Type R models (1992-1995 model years) can be imported to the U.S. now that they have surpassed the 25-year mark. However, this 1995 model is still a hair too new. Should that stop you from buying it and waiting a few months to take U.S. delivery? Certainly not. This car being offered at Tokyo's BH Auction with a grand total of 534 miles on its odometer. The seller claims it's 100% original and in pristine condition. Honda did a lot to transform the NSX into the first Type R of many to come. To start, engineers cut 308 pounds out of the car by using aluminum in even more places than before, deleting sound deadening, eliminating the A/C and stereo and using carbon-kevlar Recaro bucket seats. The 3.0-liter V6 was balanced and blueprinted. Then the suspension was given a full makeover with stiffer dampers, springs, bushings and a larger front sway bar. There were plenty of other little things throughout, but we'll spare you the long list. The number you need to know most is the estimated auction price. BH Auction thinks this NSX Type R will go for $227,000 - $272,000. 2005 Honda NSX-R View 21 Photos Next up is the ultra-rare 2005 Honda NSX-R. This R was based-off the NA2 NSX, so it has a 3.2-liter V6 and six-speed manual transmission with the new bodystyle that ditches the pop-up headlights. The 2005 model year was the last for the first-gen NSX, meaning this R is just about as new as they come. Many of the modifications that Honda did for the first Type R were repeated here. This model used carbon fiber more judiciously, though, replacing the hood, deck lid and spoiler with the lightweight material. The auction house claims just 140 NA2 NSX-Rs were made, so this is an incredibly rare car. Sadly, nobody here will be able to import it and drive it on American roads for quite some time yet. The price is estimated to come in at $345,000 - $436,000. That's pricey but this NSX has an even lower odometer reading than the other at just 348 miles.