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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Acura TLX's early sales results look promising

Acura made a bold move earlier this year when it decided to axe two fairly popular models in the TL and TSX and replaced them with a single sedan: the TLX. After all, how often have you seen modern automakers consolidating vehicles in the lineup? But early indications have shown that the gamble might have paid off, at least so far, because the TLX has been outselling its predecessors for its first months on sale.
Acura has only released TLX sales numbers so far for August and September, but the results have been promising. In August, the company moved 2,286 of the new sedans, beating last year's figures for the same month from both the TL at 2,227 sold and the TSX at 1,755. Then in September, the newcomer did even better with 3,884 units leaving dealers to surpass the two previous vehicles combined from their 2013 monthly stats.
According to The Truth About Cars, the TLX's September numbers were even more impressive when looking even deeper into Acura sales history. It claims that you would have to go back to March 2011 when the TL sold 3,995 units to have seen it beat the new TLX. And the TSX hasn't surpassed the latest model's figure since December 2010.

Junkyard Gem: 1988 Acura Integra LS Liftback Sedan

Years before Toyota and Nissan brought the Lexus and Infiniti brands to North America, Honda created its Acura luxury division. When the first Acuras showed up here in 1986, there were two models: the Legend midsize luxury sedan, developed in partnership with Rover, and the Civic-based Integra. Today's Junkyard Gem is one of those first-generation Integras, found in a Northern California self-service yard recently. The 1986-1989 Integra was available here as a liftback with two or four doors (Japanese buyers of the Honda Integra could get a sedan version). It was based on the fourth-generation Civic chassis but got a more powerful engine and snazzier interior. The U.S.-market 1988 Integra got a 1.6-liter DOHC engine rated at 113 horsepower and 99 pound-feet. This was eight more horses and one more pound-foot than the most powerful new Civic available here that year. The first-generation Integra was quick for its time, especially with the base five-speed manual transmission. This car appears to have been bought as a comfortable commuter machine, however, because it has the four-speed automatic. Note the Hondamatic-inspired D4/D3/2 shifter positions. The emissions sticker tells us that this is a "49-state" car, not originally sold in the Golden State. It drove 293,237 miles during its career, which is decent for a late-1980s Honda but nowhere near as good as others I've found from the same era. At the moment, the highest odometer reading I've found in a discarded Honda product was 626,472 miles in a 1988 Accord. The highest-mile Acura-badged Junkyard Gem so far is a 1995 Integra with 342,768 miles. This car is a high-zoot LS model, and its MSRP with the automatic transmission would have been $13,144 (about $34,966 in 2023 dollars). The 1988 Civic LX sedan with automatic listed at $10,205 ($27,148), and it had the same excellent build quality. The Integra got a bunch of standard comfort and convenience options that cost extra on the Civic, however, and of course the 1988 Civic sedan had a trunk instead of a hatch. Air conditioning was not base equipment in this car, but the original purchaser opted for it. That was a wise move for those long Central Valley commutes during summer. Formula 1 technology… aaaand it's street-legal. Soichiro Honda's love of racing paid off in the showrooms. Not bad for a guy whose first couple of factories were destroyed by B-29s and an earthquake. It was known as the Honda Quint Integra in Japan, at first. Michael J.