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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2024 Acura Integra Type S First Drive Review: Have we got news for you!

If you were expecting the 2024 Acura Integra Type S to be a more comfortable, better-equipped and less-aggressive Honda Civic Type R, well, have we got news for you. As it turns out, that’s exactly what it is. You pretty much nailed it on the head. The Integra Type S is exactly the car we all expected after looking at the specs, seeing how closely its enhanced componentry mirrored that of HondaÂ’s halo car, and then extrapolating what a bit of polish, a bunch of equipment and slightly cushier suspension tuning might mean. If the latest Type R has been hailed for growing up in just the right ways, the Type S takes that concept further, sacrificing some go-fast potential for everyday drivability. If you like the Honda, thereÂ’s a chance youÂ’ll like the Acura even more. ThereÂ’s also a chance youÂ’ll like it less. Now, not surprisingly, the folks at Acura would rather shine the spotlight on how the Type S differs from the Integra A-Spec, which was previously the highest rung on the Integra ladder and the only way to get one with a six-speed manual transmission. Very well. Somehow, the visual jump between A-Spec and Type S seems much greater than Civic Si and Type R. When put side-by-side, the A-Spec Integra looks almost naked and a bit pedestrian. The 3.5-inch-wider front track wrapped in muscular fender flares stamped directly into the sheetmetal up front is the biggest difference. The rear track is 1.9 inches wider, and although it too gets widebody fenders, they are a shmish-shmosh of plastic pieces on the door, fender and bumper. But back to the front. The face is more aggressive in appearance, but the changes are as much functional as aesthetic. The shield grille is larger and fully open (versus partially sealed) to allow 170% more air to pass through on its way up a new vent in the aluminum hood that creates downforce. The large intake-looking areas forward of the wheels donÂ’t actually take in anything, but hidden openings on their inboard sides adjacent to the lower airdam channel air through three canards located behind those dud intakes. Air then exits behind those flared fenders, creating air curtains around the wheels. There is also a unique splitter up front, an almost-smooth floor and an enlarged diffuser, plus a lip spoiler that quite obviously wonÂ’t be creating as much downforce as the Type R's wing. That would be performance-oriented demerit No. 1, but also, grown-up point No. 1.

It's a good time to get a great deal on a new sports car

Anyone who regularly follows our reporting on the biggest discounts on new cars already knows that the largest sums of money are generally lopped off the sticker prices of the priciest vehicles. It just makes sense. The formula holds true in April, with the 2020 Audi R8 leading the way. It's important to note that the Audi R8 comes in both coupe and convertible flavors and, despite coming standard with a V10 engine, multiple power levels. On average, customers are paying $18,551 less than the R8's $191,136 sticker price. That's nearly 10% off, with the average out-the-door price hovering at $172,585. Up next is the 2020 BMW M8, a vehicle we've grown used to seeing on this list. It's sold in hardtop, convertible and four-door Gran Coupe body styles, and when you average out all of its transactions, buyers are scoring discounts of $16,930 with an average transaction price of $139,891. That's 10.8% off the German car's sticker price. Another familiar face is in third place this month. The 2020 Acura NSX often leads the biggest-discounts list, and even though it's fallen a bit behind in the savings race, we doubt buyers who see $16,675 cut off the sticker are complaining. With an average transaction price of $143,013, that discount equals a savings of 10.4%. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related video: