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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

2024 Acura Integra Type S revealed as the luxurious foil to the Type R

The 2024 Acura Integra Type S is exactly what we imagined it might be. Acura took all the Civic Type R go-fast parts and shoved them into the Integra, but then added luxuries the Type R is missing and fettled with a few performance bits. Just as was teased ahead of time, the Integra Type S is fitted with a 2.0-liter turbocharged four-cylinder that produces 320 horsepower and 310 pound-feet of torque — thatÂ’s up five horses over the Type R. ItÂ’s fitted with a six-speed manual transmission (no auto available) and sends its power through the front wheels via a helical-type limited-slip differential. The same dual-axis front suspension design pioneered by the Type R to quell torque steer is on display here, so you should expect little to no torque steer from the Integra. Of course, all that extra power meant Acura needed much more cooling capability, leading them to design a much more aggressive and air-hungry front end for the Integra. In fact, every single body panel from the A-pillars forward is unique to the Type S. The larger top and lower grilles and vented hood improve airflow by 170% versus a standard Integra, Acura says. Look to the sides, and youÂ’ll see dramatic fender flares both in front and rear that accommodate the massive 265-section-width Michelin Pilot Sport 4S summer tires that wrap around 19-inch wheels — the Type S is 2.8 inches wider than a standard Integra. For those wondering, yes, itÂ’s the same tire package as youÂ’ll find on a Type R. Out back, youÂ’ll notice substantial diffusers flanking a new triple-tipped center-mounted exhaust. Said exhaust is less restrictive than the Type R, features an active exhaust valve and adjusts depending on the drive mode. Acura says a special “pops and bangs” auditory experience presents itself in “Sport+” mode. The suspension tuning is another differentiator between the Integra Type S and Civic Type R. It uses the same adaptive damper system as the Civic, but Acura adjusted the tune for the Type S in its Comfort, Sport and Sport+ driving modes, presumably to be more street-friendly. Acura emphasizes that this car delivers “ultimate street performance” numerous times in its press release, suggesting that the Integra is set up as more of a daily driver, while the Civic Type R is very much designed to excel on the racetrack.

Acura recalling 19.5K cars over automatic braking problem

Acura is recalling 19,502 vehicles to fix a software issue with their Collision Mitigation Braking System on the 2014-2015 MDX and RLX, plus the 2014 RLX Sport Hybrid. According to the National Highway Traffic Safety Administration the technology can falsely interpret things like metal fences and guardrails along the side of the road as obstacles and unexpectedly apply "emergency braking force." Obviously, that would be rather disconcerting while driving. Number of Auto Recalls by Model Year | AxleGeeks According to the detailed documents from NHTSA, the first account of this happening came from Japan in November 2013, and that vehicle was rear-ended when the system suddenly braked. Another incident was identified there in June 2014. However, there have been no reports of this happening in the US. The fix is quite simple, though and just requires a software update for the system. Affected owners will be notified by mail, and the repair will be done at no charge. Related Video: RECALL Subject : Activation of Collision Mitigation Braking System Report Receipt Date: MAY 20, 2015 NHTSA Campaign Number: 15V301000 Component(s): FORWARD COLLISION AVOIDANCE Potential Number of Units Affected: 19,502 All Products Associated with this Recall Vehicle Make Model Model Year(s) ACURA MDX 2014-2015 ACURA RLX 2014-2015 ACURA RLX HYBRID 2014 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2014-2015 Acura MDX 2WD and AWD, RLX and 2014 Acura RLX Hybrid vehicles. In certain driving conditions, the Collision Mitigation Braking System (CMBS) may incorrectly interpret certain roadside objects such as metal fences or metal guardrails as obstacles and unexpectedly apply the brakes. CONSEQUENCE: If the CMBS unexpectedly applies emergency braking force while driving, there is an increased risk of a crash. REMEDY: Honda will notify owners, and dealers will update the CMBS software, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Acura customer service at 1-800-382-2238. Honda's numbers for this recall is JQ4, JQ5 and JQ6. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.