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2025 Acura MDX prices rise thanks to new tech and audio

Acura revealed the 2025 MDX in April. Now, in advance of the updated flagship crossover arriving at dealers, the brand's released pricing. We'll start with the numbers, prices rising anywhere from $850 to $1,550, with $100 of that being a higher $1,350 destination charge. MSRPs for the latest MDX after destination, and their differences from 2024, are: Base FWD: $52,250 ($850)  Base SH-AWD: $54,450 ($850)  Technology Package FWD: $57,650 ($1,550) Technology Package SH-AWD: $59,850 ($1,550) A-Spec SH-AWD: $62,850 ($1,050) Advance Package SH-AWD: $67,350 ($2,000) A-Spec Advance SH-AWD: $69,350 (New trim) Type S Advance SH-AWD: $76,300 ($1,250) What's the extra money get? Most importantly, a new infotainment system coded on Google built-in that jettisons the unwieldy and unloved Acura True Touchpad interface for a 12.3-inch touchscreen. Having Google built-in means an enhanced version of Google Maps is on board, along with various apps from the Google Play store (including Android Auto and Apple CarPlay). The center console space formerly reserved for the touchpad and wrist rest houses a wide, shallow bin and an easier-to-access wireless phone charger. Elsewhere in the cabin, there is a new Bang & Olufsen sound system with either 19 or 31 speakers in all but the base trims, better hardware for the AcuraWatch driver assistance suite, and additional sound deadening plus rear laminated glass on most trims. Exterior visual differences are also subtle, with revised lower fascias for both standard and Type S models, new grille inserts for both, and a revised grille surround that removes the chrome lipstick look of the standard MDX. The taillights are now darker, and there are new wheel designs throughout. There might be a few more Easter eggs for MDX lifers, too. A member at the MDXers forum pointed out that the 2025 Advance trim features a body-colored skirting just like the late third-gen MDX instead of the black skirting applied on the fourth-gen through 2024.    As for those trims, the A-Spec with the Advance Package is new, finally letting buyers combine the A-Spec's sportier appearance with the Advance's luxury and tech features such as 16-way power front seats, a head-up display, and surround-view camera. Acura also puts quilted leather seats in the new trim, the stitched hides once exclusive to the Type S.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

NSX, S660, and a 4-motor CR-Z EV that goes like hell

AutoblogGreen Editor-in-Chief Sebastian Blanco was my road dog while visiting Honda's R&D center in Tochigi. Over the course of a long day of briefings, driving demonstrations, and a variety of strange-flavored candies, we saw quite a lot of what the company is planning for the next generation and beyond. Of course, Sebastian and I see the world through very different eyes. So, while he was busy getting details about the FCV Clarity successor, and asking tough questions about electrification (in other words, the important stuff), I was fixating on a tiny, two-seat sports car that will never come to America. Oh, there was an NSX, too. Honda's pre-Tokyo Motor Show meeting really did have plenty to offer for all kinds of auto enthusiasts, be they focused on fast driving or environmentally friendly powertrains. Seb's attendance let me focus on the stuff that's great for the former, while he wrote up high points of the latter. View 15 Photos S660 I joke about salivating over the S660, but honestly I was at least as excited to take a few laps in Honda's Beat encore, as I was to sample the Acura supercar. Conditions for the test drive weren't ideal, however. Two laps of a four-kilometer banked oval is not exactly nirvana for a 1,800-pound, 63-horsepower roadster. Still, I folded all six feet and five inches of my body behind the tiny wheel determined to wring it out. The immersion of the driving experience was enough to make it feel fast, at least. I shifted up just before redline in first gear with the last quarter of the pit lane rollout lane still in front of me. The 658cc inline-three buzzed like a mad thing behind my ear, vastly more stirring than you'd expect while traveling about 30 miles per hour. The S660 is limited to just around 87 mph, but the immersion of the driving experience (note: I was over the windscreen from the forehead up) was enough to make it feel fast, at least. Even after just a few laps, and precious little steering, I could tell that everything I grew up loving about Honda was in play here. The six-speed manual offered tight, quick throws, the engine seemed happiest over 5,000 rpm, and the car moved over the earth with direct action and a feeling of lightness. Sure proof that you don't need high performance – the S600 runs to 60 mph in about 13 seconds – to build a driver's car. I could have used 200 miles more, and some mountain roads, to really enjoy the roadster (though I would have wanted a hat).