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Acura races into anime with 'Chiaki's Journey' web series

For the twelfth year in a row, Acura is a presenting sponsor and the official vehicle of the Sundance Film Festival in Park City, Utah. Acura created a four-part anime series called Chiaki's Journey combining the medium Sundance celebrates, Japanese anime, the automaker's fuller Type-S lineup, and the new Acura Integra hatch. Unlike most of the films at the festival, however, Chiaki's Journey runs a total of four minutes and 12 seconds, each episode lasting just over a minute. The story centers on Chiaki, a young Japanese woman from a family of racers who knows how to hustle a car around a track, but who has a temper that runs faster than her vintage Integra can rev. The villain is Erich Kang, the same rich and insufferably arrogant hotshot from every video game and car movie, piloting a non-descript blue hot rod. He's clearly the guy everyone would like to beat, and he knows he's that guy. When Chiaki gets behind the wheel to teach Kang a lesson in lap times, her uncle Noboru steps in to teach her the lessons she'll need to need to win.  Being so condensed, each installment plays like a trailer for a longer episode. Acura managed to fit in all the cars, though: Spot the 2022 MDX Type S, NSX Type S, TLX Type S, and 2023 Integra. The car brand got the obligatory Japanese rock anime intro as well, thanks to the all-female metal band NEMOPHILA doing the song "Raitei.” You can see the first episode above and the rest at Acura's dedicated Type S site.  Related video:

Acura Integra's racing hopes hinge on Honda

The 2023 Integra has mostly failed to create the stir from long-time enthusiasts that Acura had hoped it would. However, all is not lost; Acura could perhaps regain some street cred if they took the Integra racing, like they did with the Integras of the 80s and 90s. Brand head Jon Ikeda wants to take the 'Teg to the track, but it all depends on whether the leadership at the American Honda mothership permits it. "We want to race this thing, but maybe the Honda PR and marketing guys might have different ideas," Ikeda told Road & Track. That's because the Integra is largely a 2022 Civic Si with a hatchback form factor and new sheetmetal. Honda already sells a Civic Type R race car in several tunes for various classes in the TC America touring car series. That was based on previous-generation Civic, but in all likelihood will continue the program with the latest gen. A racing Integra, then, would seem redundant. On the other hand, Acura has been highly active in motorsports, from 24 Hours of Daytona-winning IMSA DPi prototypes to NSX GT3 race cars to Pikes Peak hill-climbers. Even Honda's F1 cars were re-branded with Acura livery at last month's U.S. Grand Prix in Austin. And it's not like the Integra doesn't have a long history in motorsports. The nameplate as competed in various North American series from SCCA Pro Rally to IMSA sedan to the Import Drag Racing Championships. Perhaps the most well-known Acura Integras to race, though, were Peter Cunningham's white and neon orange RealTime Racing Type Rs that dominated the SpeedVision World Challenge championships around Y2K. Ikeda has said before that he wants Acura to be the performance brand of Honda, and a rumored Integra Type S is in the works with a more potent engine, possibly a version of the upcoming Civic Type R's mill. "We're the performance division of Honda," Ikeda emphasized to R&T, "So we're not going to shy away from Honda, you know? We're going to just have a little bit more fun." While an admirable goal, the brand will struggle if it's merely the performance arm of Honda. It has to be about performance cars, period. That was part of Acura's magic in the 90s; it offered products that, while sharing components with Honda, were distinct and had their own personalities. The Integra was Civic-based, but it had noticeably better handling, more power, and unique design.

2021 Acura TLX Long-Term Update | Drive mode selector is a surprise delight

You may have seen last week my column espousing the sensory benefits of physical switchgear in cars. They can add a bit of fun and character in the smallest ways. As it turns out, our long-term Acura TLX has a great example of this idea: the drive mode selector. In most cars, drive modes are typically chosen via a nondescript button tucked away in the center console. Sometimes the selector is buried in an infotainment menu. But in the TLX, it’s a huge, gleaming knob placed front and center in the main control stack. It would be impossible to miss. ItÂ’s actually even more prominent than the buttons for shifting. 2021 Acura TLX A-Spec View 51 Photos With the size and placement, itÂ’s a nice dial to grasp, and works with smooth action and a solid stop in either direction for flipping through modes. But what really brings it together is the speed at which modes are selected, and the sound the infotainment system makes upon choosing one. In some cars it can take a long time for the system to acknowledge your selection and engage it, but the Acura activates it nearly as soon as youÂ’ve let the dial snap back to center. And it confirms your choice with sort of whoosh-y electronic clink through the speakers. ItÂ’s the kind of quick reaction and sound design you get from high-quality video game menus. All of these aspects make the TLX nicer to use and feel more premium. It doesnÂ’t feel like a hassle to change drive modes since it takes very little time and works well. ThatÂ’s especially welcome if you like driving it in the sport mode, since the car defaults to the normal mode on start-up. It also makes the car feel like it has fast-acting software befitting a premium car. It may seem like a small thing, but small things matter when cars have become so good. And I appreciate that Acura took its time with this seemingly little component. Related Video: