2019 Acura Mdx Sh-awd W/tech on 2040-cars

Auto blog

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.

2024 Acura ZDX price starts at $64,500 before destination, incentives

When the Acura ZDX was revealed in August, we wrote the A-Spec will be in the $60,000 range and the Type S in the $70,000 range. Official pricing shows that to be the case, the entry-level A-Spec with rear-wheel drive starting at $64,500 before destination. Acura charges a $1,350 destination fee for the RDX and MDX, it's two current SUVs. We'll use that as a placeholder sum for the ZDX, resulting in these MSRPs: A-Spec RWD: $65,850 A-Spec AWD: $69,850 Type S: $74,850 Type S (Perf. wheel & tire): $75,850 Before we get to the comparisons, let's recap what buyers get for the money. The A-Spec comes standard in rear-wheel-drive, its single motor making 340 horsepower. A dual-motor AWD version costs $4,000 more; Acura didn't specify a difference in output, it could be the same 340 hp no matter the number of powered axles. The Type S comes with dual motors producing 500 horsepower to share among the four wheels. The suspension here is upgraded from the A-Spec's multi-link independent with fixed-rate shocks and springs to height-adjustable air springs and adaptive shocks. The brakes go from 12.6-inch rotors to 15.6-inch discs clamped by Brembo six-piston calipers. The A-Spec sits on 20-inch wheels, the Type S wears 22-inchers on tires that are 10 millimeters wider. And that Type S gets the option of Double Apex Blue Pearl from the Precision concept or Tiger Eye Pearl from other Type S models. Inside, there's a a low dash with slim air vents and a pair of split screens for instruments and infotainment; 11 inches and 11.5, respectively. The steering wheel and climate controls come from the related Blazer EV, this being Acura's version of a battery-electric SUV sitting on GM's Ultium platform. Unlike a GM product, though, Acura's back end runs on Google Built-In, and there's an 18-speaker Bang & Olufsen sound system as standard equipment. Assistance features include rear emergency braking with rear cross-traffic and pedestrian detection, blind-spot monitoring with steering assist, automatic parallel parking and, thanks to being based on a GM platform, hands-free highway driving assist (Super Cruise by any other name). Every ZDX is powered by a 102-kilowatt-hour battery, the onboard charger capable of 190 kW of DC fast charging. Every unit's CCS charging port can plug in at places like Electrify America and EVgo, Acura dealers will provide free NACS adapters for use at Tesla Supercharger stations.