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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

Acura NSX to be built in Ohio in 2015

Honda today confirmed that the forthcoming Acura NSX hybrid supercar will be built at a brand-new facility in Ohio. This will be the company's third plant in Ohio, and will come as the result of a $70 million investment. Honda first hinted that NSX production would be coming to Ohio when the original concept car was revealed at the 2012 Detroit Auto Show.
Honda's new facility, called the Performance Manufacturing Center, will encompass a 184,000-square foot space inside of the automaker's former North American Logistics building and will employ 100 associates. As you might expect, the Performance Manufacturing Center is located just a few miles from Honda's American-based R&D facility, as well as the Marysville auto plant, where production of the 2014 Accord Hybrid will kick off this fall.
"The location of this facility is in the midst of one of the greatest collections of engineering and production talent in the world. So it makes sense that we will renew the dream and build this high-tech, supercar in Marysville, Ohio," said Hidenobu Iwata, president and CEO of Honda of America, in a press release.

2016 Honda Pilot, Acura RDX confirmed for Chicago Auto Show debut

The Chicago Auto Show this year is going to be chock-full of Honda crossovers. Not only has Japanese automaker announced that it will be revealing the all-new Pilot at the Windy City expo, but that it will also preview the styling of the next Ridgeline pickup, while its luxury counterpart Acura takes the wraps off the new RDX. Developed and built in America, the new Pilot will be entering its third generation, after the first arrived in 2002 and the second in 2008. The new model previewed in the teaser image above will include eight seats across three rows, "with new technology, advanced safety, class-leading fuel economy and enhanced family utility and versatility," all wrapped in what Honda promises will be a "dramatic shift in design." The arrival of the third-generation model follows the recent introductions of the new CR-V and HR-V that slot below the Pilot. Honda's not saying much about the Ridgeline at this point, but given its close association with the Pilot, it's not surprising to see the automaker grouping the two together. The four-door, short-bed pickup was introduced in 2005 and was discontinued with the end of last year. The second-generation model is expected to reach production in 2016. While it's at it, Honda's luxury division will reveal the new 2016 Acura RDX at the Chicago show. Not to be confused with the Pilot-based MDX, the RDX is the smaller model based on the CR-V and introduced in 2006. The second-gen RDX was just introduced in 2013, but an updated version is already being rolled out, promising to deliver "a long list of styling and performance improvements plus desirable new luxury and safety features" and encompassing "important improvements to performance, dynamics, comfort and NVH." ALL-NEW 2016 HONDA PILOT SUV TO MAKE GLOBAL DEBUT AT 2015 CHICAGO AUTO SHOW Honda to fortify light-truck leadership on Feb. 12 by debuting all-new Pilot three-row SUV, and revealing the styling direction for future Ridgeline pickup Jan 21, 2015 - TORRANCE, Calif. -- A completely reengineered and redesigned Honda Pilot SUV will make its world debut at the 2015 Chicago Auto Show on February 12 at 9:30 a.m. The all-new, eight-passenger Pilot SUV – completely designed, developed and manufactured in America -- will raise the stakes in the mainstream three-row SUV segment with new technology, advanced safety, class-leading fuel economy and enhanced family utility and versatility.