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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura Precision EV Concept reveal predicts the future at Monterey Car Week

Monterey Car Week is getting into full swing, and Acura showed up with its new Precision EV Concept. Acura makes it fairly clear that this concept isn’t a preview for any particular future electric SUV, but instead is showing it as an example of what the companyÂ’s design themes will be for all upcoming EVs. The exterior is striking from the first glance as it wears a new-for-Acura Double Apex Blue shade of paint with a matte finish. AcuraÂ’s designers say the car's shape was inspired by luxury Italian power boats. As is the case with many new EVs and EV concepts, the exterior lighting is as integral to the design as anything. The Pentagon grille weÂ’re accustomed to seeing on Acuras is replaced with a light-up fascia that mimics the look and shape of AcuraÂ’s regular passthrough grille. YouÂ’ll also notice the patchy lighting in the corners of the front and rear bumpers, and Acura is calling this “Particle Glitch” lighting that is meant to look like the spokes on the 23-inch wheels. Both the headlight and taillight designs look like an evolution of AcuraÂ’s “chicane” light signature seen on current production cars. While Acura says this SUV isnÂ’t a concept for a specific car, it sure looks like it could serve as a preview to the brandÂ’s first electric SUV based off the Honda Prologue. Acura has previously said that its version of the Prologue would come in 2024, and it mentions that the design language you see here would first be witnessed in that SUV. Things look and feel a little less real when you step inside the Precision EV Concept. Acura says it was inspired by a Formula 1 cockpit and features lots of recycled/sustainable materials. You sit low down. And a yoke steering device replaces a traditional steering wheel — we genuinely hope this stays in the concept and never makes it to production. Two drive modes, a manual driving mode and an autonomous driving mode, change up the cabin. The “Instinctive” drive mode leaves the yoke in place, allowing you to drive and control the car. It brings up racing style instrumentation and makes all the in-cabin lighting red. Meanwhile, “Spiritual Lounge” mode transforms the Precision EV Concept into an autonomous vehicle, retracting the steering yoke and projecting underwater animations on the various screens. Speaking of those screens, Acura calls this a preview of a new infotainment system. ItÂ’s a super-wide, curved screen, and itÂ’s a touchscreen.

2023 Acura Integra production specs and photos revealed

We have waited five months since the Integra Prototype was revealed, and now what we’ve been long awaiting is finally here. This is the 2023 Acura Integra in final production form. Today not only gives us photos of the Integra in its final guise, but Acura also dropped all the information and details weÂ’ve been anticipating. LetÂ’s dig in. Per usual with Acura Prototype models, the production version mirrors the prototype closely. The obvious prototype elements are gone, like the big “Integra” side graphic and color exhaust inserts, but most of what we saw last year remains on this hatchback. One notable omission is the lack of photos with the yellow exterior paint Acura launched the Prototype in. A leak of the available paint colors suggested that yellow wasnÂ’t on the table for initial launch, but that doesnÂ’t mean Acura wonÂ’t introduce it as an option down the road. Just as was teased in the Proto, the only available engine will be a 1.5-liter turbocharged four-cylinder, and itÂ’ll be officially rated at 200 horsepower and 192 pound-feet of torque (same output as the new Civic Si). A six-speed manual transmission with auto rev-matching will be available on the A-Spec model, but a continuously variable transmission (CVT) will be standard across the line. The CVT features “Step Shift” programming to simulate shifts, and also allows you to move the engine speed around with paddle shifters. We wouldÂ’ve loved to see Acura figure out a way to use its 10-speed automatic in the Civic platform, but alas, the CivicÂ’s CVT will be the only automatic option here. If you choose the six-speed manual — which we strongly suggest you do — the Integra gains a helical limited-slip differential that is not equipped to automatic cars. Delving further into the performance realm, the Integra gets an optional adaptive damper system. If you recall, Honda dropped the adaptive dampers from this generation of Civic Si, making it a reason to upgrade to an Integra. The adaptive dampers have three settings: Comfort, Normal and Sport. Similar to other Acura models, the Integra features various drive modes to adjust throttle response, automatic transmission mapping, steering feel and gauge coloration. If you get the “A-Spec with Technology Package” model, an Individual mode is added that allows you to independently change all the modes separate from one another. It also adds an option to change the in-cabin sound.