2012 Acura Mdx Sh-awd Leather Sunroof Rear Cam Only 13k Texas Direct Auto on 2040-cars

Auto blog

Acura Integra to capstone combustion era as EV transition begins

The recent launch of the resurrected Integra nameplate is just part of a larger shift in mission at Acura. Its leaders have repeatedly said they want Acura to be the performance brand of Honda, where driving fun and dynamics come first. However, in a new report, Acura says it plans to go big on fully electric vehicles, at even greater speed than its parent company, by skipping the hybrid step altogether. According to Acura assistant VP of sales Emile Korkor, the Integra was a capstone to the internal combustion era at Acura. It marked a sort of homecoming to the marque's performance pedigree, and once Integra is launched, the brand will move forward with electrifying its lineup. The company's plans were revealed in an Automotive News interview, where Korkor said, "We're going to bypass hybrids altogether. So our shift is going very rapidly into BEV. That's our main focus." At first blush, that seems to be at odds with brand boss Jon Ikeda's public statements about Acura. As recently as a couple of weeks ago, Ikeda was saying that he wanted to take the Integra racing, as something of a mascot for the "fun" brand at Honda. Perhaps we've been desensitized to automakers making big proclamations about EV transitions a la Jaguar, Land Rover, Bentley, and Infiniti, but typically the green messaging has not been about performance in the traditional sense. Says Korkor, "We're not just dipping our toe in the water with electric at Acura, we are jumping all in. And that's not just because we need to. It's because we want to. Acura is really focused on performance, and electrification is one of the greatest ways we can augment that performance." While electrification and performance are not mutually exclusive, we have yet to drive an EV that connects to the road as beautifully as a 1990s Integra or NSX did. Acuras have never been about power and torque. Yet they were still compelling performance cars thanks to brilliant steering and driving dynamics. Then there's the issue of what Acura represents. Back in February, Ikeda said that Acura was purposefully holding off on an EV strategy because it needed to re-establish its performance bona fides. Now, Korkor says, "The benefit of returning to the Integra right now is that it's going to help shepherd a new generation of customers and build loyalty as we move into a new era." The problem is, the Integra alone isn't enough to establish that performance cred.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

2022 Acura MDX revealed with official pricing and specs

The 2022 Acura MDX has finally been unveiled in production guise, and no surprise, it looks just like the prototype that was shown a couple months ago. Inside and out, there doesn't seem to be any difference. It also turns out that most of the details given regarding the prototype are the same for the production car. But we do have some more details and specifications, and we even have pricing. The MDX is completely redesigned from the ground-up. It is the first vehicle to use a new platform for light-truck use, and is not shared with the also recently redesigned Acura TLX sedan. There are similarities, though, as the MDX has a double-wishbone front suspension and multilink independent rear suspension as the TLX has. Acura notes that the chassis is the stiffest crossover/SUV chassis the company has ever created. Acura also added larger front brake rotors; they're 1.2 inches larger in diameter. It's a bigger body than the previous MDX, too. It's 2.2 inches longer overall, with a 2.8-inch longer wheelbase. It's 1.4 inches wider than the old model, and is about half an inch taller. The proportions have changed significantly with a longer dash-to-axle ratio that gives the new MDX the look of a rear-drive vehicle. The hood is more horizontal, adding length visually. The sheet metal is clean and smooth with only a handful of creases and pieces of trim adorning it. As for the interior, the design is very similar to the TLX and RDX with chunky, curvy panels. Six different leather colors are available, with the selection varying by trim package. Ambient lighting with 27 different color combinations is also available, and besides the combinations based on the drive modes, they're all named after race tracks and roads such as Suzuka and Route 66. Only one seating combination is available and it's unique. Rather than offering a choice of a second-row bench seat or captain's chairs, the new MDX effectively offers both. It has a second-row bench in which the middle seat can fold down to provide a large center console, or it can be removed entirely to provide access to the two-seat third-row bench. This versatility means every MDX can hold seven passengers. The third-row bench has also gained 2.4 inches of leg room, and the seat sits another 1.4-inches off the floor, all of which should make the way-back more comfortable. Not only that, but cargo space has increased.