2012 Acura Mdx on 2040-cars

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2013 Acura ILX 2.4

Going Mainstream Has Its Privileges
Acura's experiment with niche models has failed. Competing in the luxury car business by filling white space with product just didn't work for the Japanese automaker. In place of slow-selling models like its ZDX and quirky first-gen RDX, the mindset at Acura has recently switched to more conventional products with vastly improved volume potential. The redesigned 2013 RDX, for example, sold almost as many units in 2012 as it did in 2010 and 2011 combined, and the all-new 2013 ILX has sold more units each month - since going on sale in May - than Acura sold in ZDXs and RLs in all of last year.
While the redesigned RDX is a crucial product to compete with luxury compact crossovers, the ILX might be the most important new product for Acura, as a growing number of premium makes are starting to realize the importance of upscale entry-level compact cars. Ironically, this segment was a pivotal part of the brand's success in the 1980s and '90s thanks to the Integra, but Acura completely abandoned the genre when it killed off the RSX coupe in 2006. The addition of the ILX not only gives Acura a competitive small car again, it also drops the brand's entry price by almost $5,000.

2017 Acura NSX #001 is finally here | Autoblog Minute

The first 2017 Acura NZX rolls off the line in Ohio and Lincoln may be ditching some initials for a classic nameplate. Senior Editor Greg Migliore reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] The first 2017 Acura NSX rolled off the assembly line this week in Marysville, Ohio. Marking the return of the iconic supercar. VIN #001 went to Nascar Owner Rick Handpick. He paid $1.2M at auction for the first NSX. The proceeds went to charity. The 2017 NSX uses a twin turbo V6 teamed with three electric motors to make a total of 573-hp and 476-lb.ft of torque. The supercar also runs a nine speed dual clutch transmission and AWD. The starting price is $157,800 but you can option this thing out to well over $200k. Ford Motor Company applied this month to get the rights to the trademark for the word Zephyr. Lincoln is using some real names again aside from these MKC and MKX things that don't mean a lot to the general public. The Navigator is going strong and a new one comes on next year. Plus it brought back the Continental which was a well revived move. So Zephyr should ring a bell it was used in the 1930s and 40s, it was also used a little less memorably in 2006 on a Lincoln model that was essentially a rebadged Ford Fusion. Here's the take away: we think the MKZ might be rebadge as the Lincoln Zephyr. For Autoblog I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Acura Lincoln Coupe Luxury Performance Autoblog Minute Videos Original Video trademark Lincoln Zephyr

2023 Acura Integra pre-orders are overwhelmingly manuals

Acura says that customers placing reservations for the 2023 Integra are overwhelmingly choosing the manual transmission over the standard CVT, with a take rate currently hovering above 70%. While this certainly bodes well for the early model mix, it remains to be seen just how well the 6MT Integra will sell over the course of its projected lifespan.  Fun Fact: 2023 Integra reservations are trending over 70% 6MT! For historical context, the MT was around 50% of sales (‘86-‘01). pic.twitter.com/G1tSVJuxQ3 — Andrew Quillin (@andrewquillin) March 17, 2022 If we've observed anything about enthusiast cars and manual take rates over the years, it's that early numbers are not usually indicative of the long-term trend. Even Acura's own parent company experienced this recently when it saw manual share of the current Accord plummet after spiking when it debuted. The more enthusiast-focused Integra should be able to hold on to its stick-shift buyers for longer, but we're skeptical that its long-term share will approach the 50% it enjoyed in previous generations.  That said, manual buyers are out there. Just look no further than Subaru, which absolutely shames every other mainstream automaker. Yes, Subaru — the company that decided to saddle the top-trim WRX with a CVT, of all things — regularly sees manual take rates of 75% (or more) for the BRZ and 90% for its WRX line. Rest in peace, STI.  Related Video 1999 Honda Civic Si | Retro Review