2011 Acura Mdx Base Sport Utility 4-door 3.7l on 2040-cars

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Autoblog Minute: Ludacris talks Acura, Tesla, autonomous cars, and more

GRAMMY award winning artist and actor Chris 'Ludacris' Bridges sits down with Autoblog to talk about flying cars, Tesla and his 1993 Acura Legend. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute featuring an original interview with Ludacris. Show full video transcript text [00:00:00] GRAMMY award winning artist and actor Chris 'Ludacris' Bridges sits down with Autoblog to talk about flying cars, Tesla, and his 1993 Acura Legend. I'm Eddie Sabatini and this is your Autoblog Minute. As Acura prepared for the 2015 SEMA show, the trade show for automotive aftermarket professionals and enthusiasts, they had a chance to take on a unique project: Restoring a damaged 1993 Acura Legend [00:00:30] owned by Ludacris. Autoblog Minute had a chance to sit down with the man himself and discuss why he's held onto this car for so long: [00:01:00] [Ludacris Interview] While we were with him we couldn't resist the chance to ask Ludacris some other questions, like: What does he think of Tesla's Ludicrous mode? [00:01:30] [Ludacris Interview] What does he think of autonomous vehicles? [Ludacris Interview] Does he have a favorite memory from when he first bought his Acura Legend? [00:02:00] [Ludacris Interview] And, if he could have any car today what would it be? [Ludacris Interview] It's always a pleasure to be able to interview a celebrity especially one that's a fellow enthusiast. [00:02:30] For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

The all-women Acura NSX team previews a way forward for racing

DAYTONA, Fla. — There is a team at the 24 Hours of Daytona that's just like any other team, with experienced drivers who rightly earned their spot in the top endurance racing series in America. They are prepared to run a full season in a competitive car, and they even set the fastest time in their class at the pre-season Roar Before the 24 test. The only difference between this team and any other is that its drivers happen to be women. We went to Daytona to talk to them about their journey to the race. The No. 57 Heinricher Racing with Meyer Shank Racing Acura NSX GT3 Evo team features a roster of talented, experienced drivers: Katherine Legge, Simona de Silvestro, Bia Figueiredo and Christina Nielsen. While there have been four other all-women lineups at Daytona before, the No. 57 team is the first to be considered truly competitive. Team founder Jackie Heinricher, a biotech CEO who has raced in Ferrari Challenge, Global Rallycross Lites and Lamborghini Super Trofeo, was coached by Legge. Two years ago, she had the idea to run a car full of women – and not just a token effort, but rather a car full of drivers who could win. "The car does not know your gender, and I feel as if this sort of professional effort legitimizes that in a way that's particularly important and inspirational outside of racing," Heinricher told Autoblog. Heinricher had seen Legge struggle to get the right funding for rides before, so she didn't want to limit this team to whoever could pay. So, she first lined up the funding, thanks largely to support from primary sponsor Caterpillar. It took awhile, though, as many companies simply told her that they were out of racing sponsorships entirely. "I think perseverance might be the most underrated human quality," Heinricher said. "I just didn't give up." After funding was in place, she found a competitive partner in the Meyer Shank Racing crew, whose owner Michael Shank has run a pair of factory-backed Acura NSX GT3s in IMSA's GTD class since 2017. The GT3 shares an engine and turbo with the road-going NSX but ditches the hybrid system, making it about 670 pounds lighter. The No. 57 car is an EVO variant, which Legge helped develop, and it features improved aerodynamics to better suit it to the mix of pro and amateur drivers who take shifts racing in the GTD class. Legge had been on Shank's NSX team for the past two years as well, so Heinricher reached out to her for help assembling women who truly had the ability to win.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.