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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

2020 Lamborghini Huracan Evo has the biggest price discount in America

Right now, buyers of the 2020 Lamborghini Huracan Evo are paying an average of $248,000 to drive the brand-new supercar off the dealer lot. That's a hefty chunk of change, but it represents $16,269 off the car's average $264,969 retail price, according to data provided to Autoblog by Truecar. That's the largest discount in America on a new vehicle for the month of April, 2020 when judged by the dollar amount in savings off the sticker. It's not all that uncommon to see a lot of money taken off the sticker price of expensive luxury cars. This month, right behind the Lamborghini sits the 2019 BMW 8 Series with a few bucks shy of $11,000 in savings, which is hardly surprising. Though it's a very sleek and entertaining car in some of its various incarnations, it hasn't exactly proven to be a hot seller for the German automaker. The fact that there are a total of 15 (!) possible configurations probably doesn't help. Two other BMWs, the 2020 7 Series ($10,164 in savings) and the 2019 i8 ($10,145) are also on the top 10 biggest discounts list. In between that BMW sandwich are the 2019 and 2020 editions of the Acura NSX. It doesn't really matter which one a buyer chooses to drive off the lot, either way lopping off more than $10,000 off the sticker price means the electrified supercar will cost just under $150k. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video:

2024 Acura Integra Type S revealed as the luxurious foil to the Type R

The 2024 Acura Integra Type S is exactly what we imagined it might be. Acura took all the Civic Type R go-fast parts and shoved them into the Integra, but then added luxuries the Type R is missing and fettled with a few performance bits. Just as was teased ahead of time, the Integra Type S is fitted with a 2.0-liter turbocharged four-cylinder that produces 320 horsepower and 310 pound-feet of torque — thatÂ’s up five horses over the Type R. ItÂ’s fitted with a six-speed manual transmission (no auto available) and sends its power through the front wheels via a helical-type limited-slip differential. The same dual-axis front suspension design pioneered by the Type R to quell torque steer is on display here, so you should expect little to no torque steer from the Integra. Of course, all that extra power meant Acura needed much more cooling capability, leading them to design a much more aggressive and air-hungry front end for the Integra. In fact, every single body panel from the A-pillars forward is unique to the Type S. The larger top and lower grilles and vented hood improve airflow by 170% versus a standard Integra, Acura says. Look to the sides, and youÂ’ll see dramatic fender flares both in front and rear that accommodate the massive 265-section-width Michelin Pilot Sport 4S summer tires that wrap around 19-inch wheels — the Type S is 2.8 inches wider than a standard Integra. For those wondering, yes, itÂ’s the same tire package as youÂ’ll find on a Type R. Out back, youÂ’ll notice substantial diffusers flanking a new triple-tipped center-mounted exhaust. Said exhaust is less restrictive than the Type R, features an active exhaust valve and adjusts depending on the drive mode. Acura says a special “pops and bangs” auditory experience presents itself in “Sport+” mode. The suspension tuning is another differentiator between the Integra Type S and Civic Type R. It uses the same adaptive damper system as the Civic, but Acura adjusted the tune for the Type S in its Comfort, Sport and Sport+ driving modes, presumably to be more street-friendly. Acura emphasizes that this car delivers “ultimate street performance” numerous times in its press release, suggesting that the Integra is set up as more of a daily driver, while the Civic Type R is very much designed to excel on the racetrack.