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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

2015 Acura TLX

Immediately after landing at Washington's Dulles airport, an Acura representative handed me the keys to a 2014 TSX with fewer than 180 miles on its clock. The four-cylinder engine started and I pointed its signature beak towards a destination in Middleburg, VA. It was a curious move by the Japanese automaker, especially considering that I had flown no less than 2,300 miles to drive the discontinued vehicle's ostensible successor, the all-new 2015 Acura TLX.
Yet spending a solid 40 minutes with a sparkling-new version of the outgoing model that still smelled showroom fresh, allowed me an opportunity to scrutinize the dropped sedan and remind myself why it had never really blown me away - it was good at doing many things, but truly great at doing none.
Time with the TSX also started me thinking about the Acura TL, the second model that the TLX will effectively replace. I have better memories of the slightly larger sedan, especially the SH-AWD 6MT trim - it's a solid driver's car - but it, too, fell short in areas where competitors, including the Audi A4, BMW 3 Series, Cadillac ATS, Lexus IS and Mercedes-Benz C-Class, excelled.

2023 Acura Integra Review: Can it possibly fill an icon's shoes?

Pros: Civic Si performance with greater refinement; sweet manual transmission; thrifty fuel economy; versatile hatchback Cons: Underwhelming base equipment; cramped rear headroom; some cheap interior bits in back; a CVT, really? For those of a certain age and/or certain automotive fandom, the 2023 Acura Integra represents the return of an icon. Yes, the Integra is back, and as it was in the very beginning, it’s a four-door hatchback that can be both an enthusiastsÂ’ darling or just a well-made, well-equipped compact car for those who want something a little more premium than a Honda Civic. And that last comparison is key, because the Acura Integra is basically a Honda Civic thatÂ’s been thoroughly worked over with a totally different body, stiffer structure and different(ish) interior. Admittedly, the Civic is a great place to start, as itÂ’s a terrific little sedan/hatchback that arguably outpaces its competition and does a pretty good job of being a well-made, well-equipped compact car itself. There really wasnÂ’t that much for Acura to do to rework the cabin for luxury duty, though itÂ’s certainly best realized with the optional Technology package and there are some areas (like the back seat) where the luxury touches could have been further applied. From a mechanical perspective, the Integra specifically builds off the Civic Si. It has the same 200-horsepower turbocharged engine and front-wheel drive, but with a saucier exhaust and CVT as standard. A six-speed manual is available, but only on the range-topping A-Spec with Technology package. The A-SpecÂ’s adaptive dampers also do a better job of both road-holding and ride comfort. Honestly, thereÂ’s nothing wrong at all with seeing the Integra as a more refined Civic Si. As it was in the past, the new Integra is both a luxury-adjacent sedan and a sport compact car. That means it can be a ritzier alternative to the Civics of the world, a more budget-conscious alternative to the Audi A3s, or Acura/HondaÂ’s answer to the Volkswagen GTI and GLI. No matter what you compare it to, though, we think the new Integra is a winner. Welcome back, old friend.   Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2023? The Integra is an all-new model. It technically replaces the ILX, however, which was similarly a Civic-based compact Acura.