2010 Acura Mdx Awd Tech Package One Owner Navigation Camera Xenons 7-pass $wow$ on 2040-cars

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Acura TSX Sport Wagon on the way out?

With Acura widely expected to consolidate its TSX and TL sedans into one model line in the near future, the fate of the TSX Sport Wagon is unsurprisingly in doubt. The long-rumored one-for-two sedan replacement is said to be dubbed TLX, and will sit above the Honda Civic-derived ILX, a model that already encroaches on the TSX's pricing and size. According to Ward's Auto, Acura officials are refusing to confirm that today's TSX wagon - effectively a re-schnozzed European-market Accord estate - is facing extinction. Reading the tea leaves, however, things certainly don't look good - the European Accord itself is said to be on the bubble and may not be replaced.
The TSX Sport Wagon was brought to the US as a niche play for the 2011 model year, with Acura of Canada taking a pass on the bodystyle. Officials said at the time that it hoped to shift 4,000 units per annum, roughly a 10-percent sliver of US TSX sales. And while Acura doesn't normally break out the wagon in its sales reports, Autoblog was able to obtain the model's totals for the last two years: the company sold 3,210 Sport Wagons in 2011, improving to 4,234 units last year. The current 2013 model began trickling into showrooms in December, but some dealers are still looking to clear out remaining 2012 models at handsome discounts.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura MDX Luggage Test: How much fits behind the third row?

The Acura MDX shares its platform with the Honda Pilot, but that fact is really only obvious when you look at their rear seat floor plans. Both offer the unique, removable second-row middle seat, which means that buyers don't have to decide whether they want max capacity and a second-row bench, or the pass-through convenience of second-row captain's chairs. Both also boast a two-level cargo floor behind the third row, which is always a benefit here in Luggage Test land. But! The MDX does not have nearly as much room back there, regardless of whether you take advantage of the two-level floor's lower level (why wouldn't you?).  The MDX has two cargo volume specs for behind the third row: 16.3 and 18.1 cubic-feet. I think it's safe to assume the expanded number is with the floor in its lower position. The Pilot has 18.6 with the floor in place, and either 22.4 or 21.8 with the lower position. The latter's is the Pilot TrailSport's, which is what I conducted the luggage test on. Meanwhile, in the three-row luxury SUV realm, the current king of the castle is the Lexus TX. Telling you right now, the MDX ain't cracking that nut, but what about everything else I've tested? Let's see. Here is the space in question. Note that the floor does not need to be removed; it actually slides down, tucked just below that plastic trim, and rests upon the lower floor. Now, this obviously does raise the bottom floor by an inch versus removing the floor board entirely, so much like cargo covers in two-row vehicles, I decided to test with and without the floor inside. As with every Luggage Test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two black roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller green roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). Well, I can safely say that the MDX's cargo area is narrower than the Pilot's (above right). I could not fit the same bags* head-to-head in the MDX as I could in the Pilot (* green bag is the blue bag's equally sized replacement). The underfloor area seems to be the same length, but it is considerably narrower.  As such, it's obvious the MDX won't be able to hold as many bags, or at least the same bags, as the Pilot could.  First, with the floor stored in its lower position inside the MDX. Two options.