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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura NSX bodywork to be sheathed in zirconium e-coat, fewer paint layers

Automakers make halo cars to drum up excitement and show off what they can do, but there's more to it than that. Advanced platforms allow a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.
Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.
It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with Autoline host John McElroy right here.

Acura recalls some 2022 TLXs for potential slashed tires

Acura has issued a recall that applies to less than 20 units of the 2022 TLX sedan. The cars included in the campaign were manufactured with tires that may have been damaged by part of a robotic arm while being sorted and stored at a Bridgestone facility in Tennessee. Assigned recall number 22V-950 by the National Highway Traffic Safety Administration (NHTSA), the campaign includes 19 units of the TLX built on September 1, 2022, and Acura estimates that 95% of them may have been built with damaged tires. The company explains that the tires fitted to these vehicles could have sustained cuts and/or tears because a protective plastic shoe located at the base of a robotic arm used to unstack tires exposed a sharp edge by rotating out of position. Damaging a tire's bead area can cause it to gradually lose air; the problem can also manifest itself through unusual noises or vibrations. The tire pressure monitoring system could warn the driver of an issue. The tires in question are Bridgestone's 235/50R18 Turanza EL440. Acura states that it's not aware of warranty claims, field reports, injuries or crashes related to the issue, and Bridgestone says that human workers are now tasked with loading and unloading tires in its facility. Owners of affected cars will receive details about the recall campaign by mail starting on January 30, 2023. They'll be asked to take their TLX to a dealership to get the tires inspected; new tires will be installed free of charge if the ones on the car fall within the affected date range. Drivers who experienced a problem related to this recall and paid to get new tires installed will be eligible to ask Acura for a refund. Related video: