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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2022 Acura RDX Review | Value-packed and surprisingly sporty

The small luxury SUV segment is crowded with many strong choices, but if you're looking for value and prefer your SUVs sporty, you'd be hard-pressed to find a better option than the 2022 Acura RDX. It's made even better for 2022 with a plethora of updates to make the driving experience nicer, as well as adding technology features that have become industry standards. Although it was given a refresh for 2022, the basic RDX dates back to the 2019 model year. And the basics from then are still good. It has a gutsy engine, a responsive chassis, a quality interior and sharp styling. Not only that, it's incredibly spacious and it's packed with standard features from a panoramic sunroof to plenty of driver safety aids, all at a price lower than many of its competitors, including those from Audi, BMW, Mercedes and others. That's not to say it's a class-leader. If you have certain things you particularly care about, perhaps ultimate performance, hybrid options, or a fancier and more stylish interior, there are other options to consider. But the Acura is one of the most well-rounded options, doing most things well, and doing so at a reasonable price. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Features   |   Crash Ratings & Safety Features   What's new for 2022? The RDX received a variety of mild updates for the 2022 model year. Styling has been tweaked with new front and rear bumpers and grilles (pictured above left). The active suspension on Advance Package trims is tuned for a sportier feel in Sport mode and a more comfortable feel in Comfort mode. The drive modes in every RDX have been retuned as well, while extra sound deadening material has been added throughout. Technology updates include new standard wireless Apple CarPlay and Android Auto, Amazon Alexa compatibility and a USB-C charging port. Wireless charging and customizable ambient lighting are now available as options. A number of new interior and exterior colors are available, including a bright blue hue exclusive to the 200-unit PMC Edition (pictured above right). Furthermore, blind-spot warning is standard, automatic emergency braking now has pedestrian detection, and the chassis has additional reinforcements to improve crash performance. What are the RDX interior and in-car technology like? The RDX’s interior is a nice place to be.

Is Acura working on a premium minivan?

Here's a vehicle that nobody saw coming. Unless Honda/Acura is keen to play tricks on us, our spy shooters recently caught what appears to be an Acura minivan fully camouflaged for testing on some back roads on a rainy day.
Details on the disguised minivan are rather scarce, but it certainly bares all the hallmarks of an Acura. The front grille alone gives it away with a look that mimics the latest MDX, and note that the orientation of the rear door handle heavily suggests that it slides to open. Moving inside, the tester appears to borrow some tech from the luxury brand's parts bin too, and the Acura logo seems to be covered in tape right in the middle of the steering wheel.
Mechanically, our spies believe that the production version of Acura's minivan might borrow the brand's V6, nine-speed automatic and Super Handling All-Wheel Drive - a similar layout to some trims of the TLX. The photographers also think that the vehicle is a little wider than the current Honda Odyssey to give occupants a bit more room. Given the more luxurious focus, the high-end model would surely carry seven people with a bit more opulence than the standard Odyssey, especially, we'd imagine, for second-row passengers. A launch for this posh hauler could be slated for the 2016 or 2017 model years.