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Acura Precision EV Concept teased ahead of Monterey reveal

Acura is getting ready to to unveil a new all-electric concept to showcase the brand's design language as it enters the age of electrification. A brief teaser video providing a glimpse of the car was released today accompanied by precious little information, but we can still glean a few tidbits. The name, Acura Precision EV Concept, offers the first clue. Acura has applied the name "Precision" to flagship concepts in the past. The stunning 2016 Precision Concept was also said to define a new design language for the brand. It became a template for cars like the RDX and MDX, but it most resembled the sharp-looking TLX sedan that debuted in 2020 for the 2021 model year. In the intervening years, luxury marques have become far more likely to introduce an electrified crossover as a flagship than an internal combustion sedan. The Precision EV concept seems to fit that mold. From the video, we can see that the vehicle will have a rather tall section of black cladding below the "grille" area, as well as some contouring above the wheel wells. This suggests it's quite likely an SUV rather than a low-slung sedan.  The would-be grille area now projects an illuminated Acura logo. The formerly high relief diamond shapes converging on the central emblem are now distinct lighting elements, with the same pattern repeated in a lower fog lamp areas on either side of the nose. Acura's signature jewel-eye headlights with chicane DRLs are now slimmer and wider, meeting the grille area at the inner points. So, what is it? Quite likely, we'll soon see a preview of Acura's upscale version of the Honda Prologue, an EV collab with General Motors. Riding on GM's Ultium battery platform that will underpin Cadillac Lyriq, Honda has announced that the Prologue will spawn an Acura as well. Finally, thanks to unearthed trademark filings, we are led to believe that it will be named the Acura ADX. Whatever it's called, it's not expected to hit the roads until the 2024 model year. That fits with the Precision EV Concept's August 18 unveiling at this month's Monterey Car Week festivities. Related video:

Acura NSX roadster finally on its way this year?

Autobild put together a slideshow forecasting various convertibles due to arrive from 2018 to 2023. The long-prophesied Acura NSX roadster graced the first slide, reportedly prepped for market launch later this year at a price of 200,000 euros. That's about 13,000 euros more spendy than the hardtop, a relative bargain. Don't call your Goldman private banker yet, though — that Autobild slide is likely as close as any of us will get to said roadster this year. We've been doing the hokey pokey with the droptop NSX for at least six years now. In 2012 an eager enthusiast corps thought a European patent might have revealed the convertible supercar, only to realize it was Acura protecting Tony Stark's screen gem in The Avengers (pictured). In 2016, Autocar reported that Honda viewed the NSX as a platform for experiment and tests of developing technology that "help [ Honda] understand where the brand is going." Those brand explorations meant Honda was "contemplating convertible, lightweight, non-hybrid and all-electric versions." In 2017, Internet snoopers happened on patent images for a droptop coupe first dubbed the "Baby NSX," then potentially the ZSX after more snooping dug up a trademarked name. Even though production plans for a "Small NSX" actually did exist, dated to before 2008, the Small NSX/BabyNSX/ZSX turned out to be the Honda Sports Vision GranTurismo entry when Honda couldn't make a business case for the genuine article. Here we are staring down the same wishing well. Last year Acura sold 137 NSXs in the U.S. through the end of Q1, and so far this year only 67 coupes found buyers in that time. We know the NSX is a halo car, but halos work to best effect when they're visible. So all we know now is that the talented hybrid would do well with any variant that would get it more visibility, of the top-down kind, the Type R kind, perhaps a road-legal, non-hybrid GT3 kind, or any other. Related Video:

Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.