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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

2016 Acura MDX gets 9-speed transmission, added refinement

It's a car we barely think about until Acura announces it's done something to it, but the MDX is rather popular with those questing for a crossover. For 2016 the third-generation, luxury three-row people-carrier gets a slightly higher MSRP, but better standard equipment and options to go with it. The big change is that the nine-speed automatic transmission with tighter ratios and faster gear shifts, as well as its push-button gear selector, has finally migrated from the top-dog RL sedan. So too the upgraded twin-clutch Super Handling All-Wheel Drive, paired here with the unchanged 290-horsepower, 3.5-liter six-cylinder. We thought adding three more cogs was supposed to make for better fuel economy, but in some cases the EPA ratings on the 2016 MDX have gone down by one mile per gallon. The base 2015 MDX is rated at 20 city, 28 highway, 23 combined; the 2016 is rated 19 city, 27 highway, 22 combined. Add SH-AWD on the 2015 and you're looking at 18 city, 27 highway, 21 combined; on the 2016 that's 18 city, 26 highway, 21 combined. If you add idle-stop to those models you restore the city and combined ratings, but still lose that extra mile on the highway. On the options list is a group of safety and driver assistance features grouped under the AcuraWatch rubric. You can add the whole kit for $1,500 to the base model, but some of its features like Lane Keep Assist and Forward Collision Warning, which you can also option on the 2015 model, are added with the Technology Package. The full suite, which includes model-firsts like Road Departure Mitigation and Rear Cross Traffic Monitor, is standard once you step up to the Advance Package. Other tech treats get baked into all trims, like the easy entry/exit driver's seat slides back 1.4 inches when you're getting in and out, the TPMS fill assist that sounds a beep when you've inflated the tires to the correct pressure, Siri Eyes Free voice recognition and a frameless rearview mirror. The price to get in on all this is $42,865, a a $1,100 bump over the 2015 model, but that's not a blanket increase across the lineup: the MDX with the Technology Package, for instance, has only gone up $250. The upper limit comes with the MDX SH-AWD with idle stop and the Advance, Entertainment & AcuraWatch Plus Packages for $57,080, a $100 increase over the top-of-the-line 2015 trim. The press release below has plenty of details.

Junkyard Gem: 1988 Acura Integra LS Liftback Sedan

Years before Toyota and Nissan brought the Lexus and Infiniti brands to North America, Honda created its Acura luxury division. When the first Acuras showed up here in 1986, there were two models: the Legend midsize luxury sedan, developed in partnership with Rover, and the Civic-based Integra. Today's Junkyard Gem is one of those first-generation Integras, found in a Northern California self-service yard recently. The 1986-1989 Integra was available here as a liftback with two or four doors (Japanese buyers of the Honda Integra could get a sedan version). It was based on the fourth-generation Civic chassis but got a more powerful engine and snazzier interior. The U.S.-market 1988 Integra got a 1.6-liter DOHC engine rated at 113 horsepower and 99 pound-feet. This was eight more horses and one more pound-foot than the most powerful new Civic available here that year. The first-generation Integra was quick for its time, especially with the base five-speed manual transmission. This car appears to have been bought as a comfortable commuter machine, however, because it has the four-speed automatic. Note the Hondamatic-inspired D4/D3/2 shifter positions. The emissions sticker tells us that this is a "49-state" car, not originally sold in the Golden State. It drove 293,237 miles during its career, which is decent for a late-1980s Honda but nowhere near as good as others I've found from the same era. At the moment, the highest odometer reading I've found in a discarded Honda product was 626,472 miles in a 1988 Accord. The highest-mile Acura-badged Junkyard Gem so far is a 1995 Integra with 342,768 miles. This car is a high-zoot LS model, and its MSRP with the automatic transmission would have been $13,144 (about $34,966 in 2023 dollars). The 1988 Civic LX sedan with automatic listed at $10,205 ($27,148), and it had the same excellent build quality. The Integra got a bunch of standard comfort and convenience options that cost extra on the Civic, however, and of course the 1988 Civic sedan had a trunk instead of a hatch. Air conditioning was not base equipment in this car, but the original purchaser opted for it. That was a wise move for those long Central Valley commutes during summer. Formula 1 technology… aaaand it's street-legal. Soichiro Honda's love of racing paid off in the showrooms. Not bad for a guy whose first couple of factories were destroyed by B-29s and an earthquake. It was known as the Honda Quint Integra in Japan, at first. Michael J.