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2013 Acura ILX 2.4

Going Mainstream Has Its Privileges
Acura's experiment with niche models has failed. Competing in the luxury car business by filling white space with product just didn't work for the Japanese automaker. In place of slow-selling models like its ZDX and quirky first-gen RDX, the mindset at Acura has recently switched to more conventional products with vastly improved volume potential. The redesigned 2013 RDX, for example, sold almost as many units in 2012 as it did in 2010 and 2011 combined, and the all-new 2013 ILX has sold more units each month - since going on sale in May - than Acura sold in ZDXs and RLs in all of last year.
While the redesigned RDX is a crucial product to compete with luxury compact crossovers, the ILX might be the most important new product for Acura, as a growing number of premium makes are starting to realize the importance of upscale entry-level compact cars. Ironically, this segment was a pivotal part of the brand's success in the 1980s and '90s thanks to the Integra, but Acura completely abandoned the genre when it killed off the RSX coupe in 2006. The addition of the ILX not only gives Acura a competitive small car again, it also drops the brand's entry price by almost $5,000.

Junkyard Gem: 1988 Acura Integra LS Liftback Sedan

Years before Toyota and Nissan brought the Lexus and Infiniti brands to North America, Honda created its Acura luxury division. When the first Acuras showed up here in 1986, there were two models: the Legend midsize luxury sedan, developed in partnership with Rover, and the Civic-based Integra. Today's Junkyard Gem is one of those first-generation Integras, found in a Northern California self-service yard recently. The 1986-1989 Integra was available here as a liftback with two or four doors (Japanese buyers of the Honda Integra could get a sedan version). It was based on the fourth-generation Civic chassis but got a more powerful engine and snazzier interior. The U.S.-market 1988 Integra got a 1.6-liter DOHC engine rated at 113 horsepower and 99 pound-feet. This was eight more horses and one more pound-foot than the most powerful new Civic available here that year. The first-generation Integra was quick for its time, especially with the base five-speed manual transmission. This car appears to have been bought as a comfortable commuter machine, however, because it has the four-speed automatic. Note the Hondamatic-inspired D4/D3/2 shifter positions. The emissions sticker tells us that this is a "49-state" car, not originally sold in the Golden State. It drove 293,237 miles during its career, which is decent for a late-1980s Honda but nowhere near as good as others I've found from the same era. At the moment, the highest odometer reading I've found in a discarded Honda product was 626,472 miles in a 1988 Accord. The highest-mile Acura-badged Junkyard Gem so far is a 1995 Integra with 342,768 miles. This car is a high-zoot LS model, and its MSRP with the automatic transmission would have been $13,144 (about $34,966 in 2023 dollars). The 1988 Civic LX sedan with automatic listed at $10,205 ($27,148), and it had the same excellent build quality. The Integra got a bunch of standard comfort and convenience options that cost extra on the Civic, however, and of course the 1988 Civic sedan had a trunk instead of a hatch. Air conditioning was not base equipment in this car, but the original purchaser opted for it. That was a wise move for those long Central Valley commutes during summer. Formula 1 technology… aaaand it's street-legal. Soichiro Honda's love of racing paid off in the showrooms. Not bad for a guy whose first couple of factories were destroyed by B-29s and an earthquake. It was known as the Honda Quint Integra in Japan, at first. Michael J.

Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.