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Acura will sell its EVs exclusively online starting in 2024

Honda has big plans for the new year and electrification will play a huge part of that, the company's recently-promoted SVP of Sales, Mamadou Diallo, told reporters on Tuesday. Expect to see a lot more Honda and Acura hybrids on the road this year, ahead of a major EV push come 2024. Overall, Honda is officially aiming to move 1.2 million units in 2023, with Acura shooting for 160,000 units, a 20-25% increase over what they sold in 2022. And although the company managed to maintain a single-digit days' supply of vehicles throughout last year, it enters 2023 with a glut of cars and trucks and a 17-day supply. As such, dealers are going to be looking to move a lot of that inventory before this year's models start arriving so fingers crossed, we could potentially see some Tesla-level price cuts in the near future. "In 2023, we will see the strategies we've been talking about, including growing sales of light truck models, increasing volume of hybrid-electric models and the start of digital sales at Acura," Diallo said in a Wednesday press release. "All this leads toward our vision of 100-percent electrified sales by 2040 to fulfill our ultimately goal of zero emissions by 2050."  The ZDX and ZDX Type S will be Acura's first full-EV offerings and serve as the harbingers of the company's new, exclusively online EV sales strategy. Diallo didn't have much additional information regarding how the system would work — such as whether haggling was allowed or how individual vehicle prices would be set — but assured the assembled journalists, "as we get closer to [the ZDX debut], we certainly will be discussing this a little bit more with our dealer body and the press in general. For right now we're still finalizing all those details." Acura joins Ford, Volvo, GM and VW in shifting its electrified vehicle sales to the digital marketplace.  For its part, Honda is planning a significant increase in its hybrid vehicle production in 2023, starting with the newly-redesigned Accord and Accord Hybrid (they'll also be Honda's first with Google Built-In). The company "will continue to increase hybrid sales through core models as an important step in bridging customers to full electrified vehicles while reducing GHG emissions," the Wednesday release reads. Honda anticipates a solid half of this year's CR-V and Accord sales to be of the hybrid variety and its efforts bolstered in 2024 with the introduction of a new Civic hybrid.

Why Acura should build a hybrid Integra successor using NSX tech

Yes, it sounds like a heresy. Yes, the Honda CR-Z was not a good hybrid sports car. Yes, we know the RSX officially replaced the Integra here (but was called the Integra in Japan). But, no, we're not crazy. Well, maybe a little bit. But hear us out. At the moment Acura is a bit of an unfocused mess. Its line-up is thoroughly uninspiring, save for its $200,000 NSX supercar – a great mid-engined supercar with an impressive, performance-oriented hybrid AWD system. And yet few people would draw a line connecting Acura's other SH-AWD hybrids, the RLX Sport Hybrid and MDX Sport Hybrid, to the NSX. The first NSX told the world that Acura built cars with world-class technology and performance, and the Integra carried it to people with normal pocketbooks. Since the new NSX communicates a similar message as its forbearer, so too would a new Integra. Now making an entry-level sports car with hybrid technology is tricky business. As we already established, the Honda CR-Z was a colossal flop. It's balance was all off: heavy, expensive, and not very sporty – and it didn't even get very good fuel economy. However, Honda and Acura can learn from these mistakes. First, to keep costs in check, Acura can borrow from Honda's ever-improving parts bin. It would logical to borrow the excellent Civic coupe platform – something the old Integra did as well. It could also attach the proposed hybrid powertrain to the upcoming Si turbocharged four-cylinder. Some added cost will be unavoidable, since the batteries and motors will have to go somewhere. That will cost some engineering dollars, and inflate the price tag a bit. However, since Acura is a premium brand, it has some wiggle room to bump up the price without losing buyers. Weight is another potential issue this hypothetical hybrid will face, and was one of the chief complaints with the CR-Z. Looking at the RLX and the RLX Sport Hybrid, the hybrid bits weigh about an extra 340 pounds. That's not insignificant, but added to the turbocharged Civic EX-T coupe's 2,900 pound curb weight, you would have a car that would weigh 3,240 pounds. That's comparable to the very fun Mustang EcoBoost. As long as Acura keeps the weight under 3,500 pounds, the brand should have an entertaining coupe on its hands. The final piece of the puzzle is to make sure it isn't compromised. Every bit of hybrid tech in the NSX is there for performance. It helps eliminate turbo lag, and it improves acceleration and handling.

Acura TLX Type S PMC Edition reservations open tomorrow

The good news: If you decided you must have the 2023 Acura TLX Type S PMC Edition, Acura would like you to know the reservation system opens tomorrow at 1 p.m. Eastern time, 10 a.m. Pacific time. The not-exactly-good news: Acura doesn't yet want you to know the price. All the automaker would say about MSRP is that it's "expected to be in the low-to-mid $60K range." That doesn't strike us as an unreasonable premium in relation to the standard sedan's $55,000 starting price, when the PMC Edition is built like an NSX, comes in NSX colors and exclusive color combos, and is limited to 300 units. We have to admit, however, that the times we live in have warped all our reference points. Now for the bad news: Acura is releasing the run one color at a time, so today's reservations will only be for the 100 units of the Curva Red special model. Another 100 examples in 130R White can be reserved at an unknown time on November 9, the final 100 in Long Beach Blue can be reserved on December 8. In an age when mass-market makers can't build enough vehicles and buyers are paying 5% or more over sticker for a Honda or a Hyundai, we can already imagine the carnage headed to the Acura website when the horde moves in to fight for 100 spots. If you want this car and you have a lamp, now's the time to start rubbing the lamp.  All PMC Edition cars get a Berlina Black (also an NSX shade) painted roof, antenna, and door handles, the quad exhaust finished in black chrome instead of the bright chrome that comes standard. You get the same Y-spoke 20-inch wheels as the regular Type S, finished in a new copper paint. There's a carbon fiber lip spoiler in front, a carbon fiber decklid spoiler, a rear diffuser in the same weave, alongside glossy black side sill garnish and model badging.  Inside, carbon fiber trim keeps the cabin on brand, accessorized with illuminated side sills, unique Type S-badged floor mats with color-matched edging, and serialized plaques on the center console. The Curva Red sedan gets an Ebony black interior with red stitching. Long Beach Blue cars get an Orchid (cream) interior with blue stitching. The 130R White cars will get a red interior. Occupants recline in Milano leather seats with Ultrasuede inserts, driver and passenger able to adjust them 16 ways.  Similar to other Acura PMC cars, this one is put through the same quality control checks as the NSX, including a dyno check, rough road simulation, and paint inspection.