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Acura Integra to capstone combustion era as EV transition begins

The recent launch of the resurrected Integra nameplate is just part of a larger shift in mission at Acura. Its leaders have repeatedly said they want Acura to be the performance brand of Honda, where driving fun and dynamics come first. However, in a new report, Acura says it plans to go big on fully electric vehicles, at even greater speed than its parent company, by skipping the hybrid step altogether. According to Acura assistant VP of sales Emile Korkor, the Integra was a capstone to the internal combustion era at Acura. It marked a sort of homecoming to the marque's performance pedigree, and once Integra is launched, the brand will move forward with electrifying its lineup. The company's plans were revealed in an Automotive News interview, where Korkor said, "We're going to bypass hybrids altogether. So our shift is going very rapidly into BEV. That's our main focus." At first blush, that seems to be at odds with brand boss Jon Ikeda's public statements about Acura. As recently as a couple of weeks ago, Ikeda was saying that he wanted to take the Integra racing, as something of a mascot for the "fun" brand at Honda. Perhaps we've been desensitized to automakers making big proclamations about EV transitions a la Jaguar, Land Rover, Bentley, and Infiniti, but typically the green messaging has not been about performance in the traditional sense. Says Korkor, "We're not just dipping our toe in the water with electric at Acura, we are jumping all in. And that's not just because we need to. It's because we want to. Acura is really focused on performance, and electrification is one of the greatest ways we can augment that performance." While electrification and performance are not mutually exclusive, we have yet to drive an EV that connects to the road as beautifully as a 1990s Integra or NSX did. Acuras have never been about power and torque. Yet they were still compelling performance cars thanks to brilliant steering and driving dynamics. Then there's the issue of what Acura represents. Back in February, Ikeda said that Acura was purposefully holding off on an EV strategy because it needed to re-establish its performance bona fides. Now, Korkor says, "The benefit of returning to the Integra right now is that it's going to help shepherd a new generation of customers and build loyalty as we move into a new era." The problem is, the Integra alone isn't enough to establish that performance cred.

2025 Acura MDX ditches touchpad, embraces touchscreens, Google, Bang & Olufsen

The 2025 Acura MDX sees a number of updates and upgrades, especially inside, where a new infotainment system is a potential game-changer for Acura's flagship SUV as well as, potentially, the entire brand. Now, at first glance, adding a 12.3-inch touchscreen to a new luxury car shouldn't be that big of a deal, even if it features over-the-air updates and Google built-in tech. It could even evoke an eyeroll if you found out that both the screen and interface are basically the same as you'd find in a range-topping Honda Accord. The reason it's significant is because of what it replaces. Acura's True Touchpad interface has been unloved since it debuted on the current-generation RDX and subsequently spread throughout the Acura lineup to everything not named Integra. This interface that paired a dash-top screen with a unique touchpad on the center console (pressing on the touchpad would select an icon on the corresponding spot on the screen) was not exactly a critical darling. The entire system felt like Acura was being contrarian, as if a touchscreen or even knob-and-display setup, were too basic. Well, they basic now. Even if the new touchscreen is shared with an Accord, so what? It's sensibly laid out, looks good enough and Google built-in means an enhanced version of Google Maps is on board along with various Apps from the Google Play store. And yes, Apple CarPlay is still present.  With the True Touchpad truly gone, real estate opened up on the center console. There's a new, wide, kinda shallow bin that might be useful for something but seems a bit vestigial. It's located where the volume knob used to be — that's migrated west to where the touchpad was and therefore closer to your hand. The Touchpad's wrist rest that used to hover over the wireless phone charger is obviously no longer there, either, making it easier to place and remove your phone.  2025 Acura MDX with Advance Package View 7 Photos Another big-time change for 2025 is the addition of Bang & Olufsen sound systems instead of the Panasonic/ELS upgrades that have been an Acura staple for two decades. Although the ZDX is technically the first Acura to get a Bang & Olufsen system (the 2025 MDX will arrive at dealers after Acura's electric love baby with GM), the MDX gets the most powerful version. Not just in terms of an Acura Bang & Olufsen offering, but most powerful Acura sound system ever.

Acura RDX Prototype revealed at the Detroit Auto Show

Acura reintroduced the 3rd gen RDX at the Detroit Auto Show. The RDX will take design cues from Acura's Precision Concept. Acura's RDX will launch mid 2018. For more coverage of the NAIAS 2018 head over to https://www.autoblog.com/detroit-auto-show/ Detroit Auto Show Acura Autoblog Minute Videos Original Video prototype acura rdx