2004 Acura Mdx Base Sport Utility 4-door 3.5l on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2013 Acura ILX Hybrid

This Is Not The Acura You're Looking For
Mid-level luxury brands have always had to do a bit of leg work to distance themselves from their more common cousins. Thanks to generation after generation of pervasive badge engineering (much of it from the Big Three), buyers can't be blamed for looking at brands like Buick, Lincoln, Infiniti, Lexus and yes, Acura as tarted up versions of Chevrolet, Ford, Nissan, Toyota and Honda products. For much of its lifetime in the automotive landscape, however, Acura has excelled at putting distance between its offerings and that of its parent company thanks to cars with superior driving dynamics, quieter cabins and clean, attractive aesthetics.
Yes, outliers and dull spots can be found in the company's recent track record, but by and large, Acura products remain situated well above the Honda rabble. When the brand announced it was getting serious about the luxury small car game with the ILX, those of us with a set of the company's keys in our past couldn't help but envision an honest successor to the long-dead Integra. Turns out, that wasn't what Acura had in mind.

UPDATE: 2003 Acura NSX-T in Long Beach Blue hammers at Cars & Bids

UPDATE: This NSX-T sold today (Wednesday) for $72,500. Previous story appears below.   OK, we get it: There's really no such thing as "reasonable" Acura NSX ownership anymore, but around here, we're fans of cars that can be appreciated, and this 66K-mile automatic NSX-T finished in Long Beach Blue Pearl with a week to go at Cars & Bids has "driver" written all over it.  "But Byron, how can you call it a 'driver' when it has an automatic?" Honestly, we can't defend that particular choice on the original buyer's behalf, but what we mean is that this car isn't begging to be garaged for eternity. Between the visible signs of use on both the interior and exterior and the grunge present on the underbody, it's clear this car has spent its life being driven, meaning you won't have to feel guilty about doing the same.  This NSX is almost entirely original (the factory radio is included in case you want to eliminate the "almost") and its interior shows very little wear considering its mileage. The tan seat leather looks excellent, even on the bolsters, and all of the plastic and metal bits appear to be where they should. Outside, the paint shows signs of normal wear and tear, but certainly nothing that couldn't easily be corrected.  It may not be the best NSX to drive – or the one with the lowest miles or the least exposure to the elements – but that's why it might also be the right NSX for you. Why, you ask? Because it probably won't break the bank. But we'll see what a week of bidding says about that. Related video: