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The new Acura Integra was never meant to be a retro car

The new Acura Integra Prototype was never supposed to be a retro or nostalgic design process. It would be easy to assume it was, as Acura’s messaging leading up to the big reveal leaned heavily on the Integra nameplate's heritage. From the model name embossed in the bumpers, to videos of shifting the older modelÂ’s manual transmissions, Acura yanked fairly hard on our heartstrings. And then the cover came off last week, and while there are very subtle cues hinting at old Integras here and there, the new car doesnÂ’t look much like the old ones at all. Unlike designers of the new retro-tastic Nissan Z and Ford Bronco, Acura decided to create something altogether new and different. “So, admittedly, when we started planning this car, it was never to create a retro Integra,” Acura product planner, Jonathan Rivers, told Autoblog. “We actually looked at it from the viewpoint of say, if the Integra had never left the lineup, how would it have evolved? How would it have changed over the years? We think this is the result of that.” There was never going to be a two-door coupe model, because as Rivers points out to us, coupes just don't sell these days. However, sportbacks are popular — just look at the sheer number of them coming from Germany these days — and it suits the customers Acura is trying to capture with the Integra. “The target customer is a millennial with an active lifestyle, so they need space for their gear but they also want to have a great car to hit the canyon roads with every now and then,” Rivers says. “Once again, over the generations, the Integra is just that.” For any naysayers throwing their hands up about the Integra seemingly being a fancy Civic, we possess two points of refutation. One, thatÂ’s exactly what the Integra has always been. It was literally badged and sold as a Honda in many other countries, and its bones have always been Civic-based. ThatÂ’s the IntegraÂ’s history, and while Acura doesnÂ’t officially come out and say so, itÂ’s most certainly the same today. On the design front, maybe you think the photos make it look a little too close to the new 11th-gen Civic Hatchback? Well, pictures on the internet donÂ’t always tell the full story of a car design. “None of the sheetmetal is shared with either the four-door or the five-door Civic,” Rivers explains.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Honda trademarks ZSX, could be for baby NSX

While there have been many rumors dating back to 2008 about a mid-engined sports car from Honda, last year's report was provided the most detail about what seemed to be a scaled-down version of the NSX hybrid supercar. Honda may have added some fuel to the rumor-fire by recently filing a trademark application for "ZSX," reports Australia's Performance Drive. The trademark application was sent to the European Union Intellectual Property Office late last month and is obviously close to the NSX nomenclature. The Australian outlet also reports that an unnamed source within Honda claims the ZSX, whatever it may be, could be revealed as early as next year. The anonymous employee also claims that the ZSX will be offered as a coupe and a hard-top convertible variant, with both being powered by the automaker's 2.0-liter turbocharged four-cylinder engine from the Honda Civic Type R. Just like the NSX, the ZSX is rumored to get electric motors on the front and rear axles. Previous reports match the unnamed source's claims, as the ZSX was expected to be a replacement for the Honda S2000 that ended production in 2009. It now sounds like it'll be more of a mini-NSX, with rumors pointing towards one electric motor powering the rear wheels, while two motors would be on the front axle. Patents from last year, which are pictured above, match the rumors of a mid-engined sports car. The ZSX trademark is for Europe only as of right now, while the automaker's previous patents and trademarks included the US, as well. Only time will tell if "ZSX" really stands for a sports car, or if Honda actually goes through with its plans. Remember, Nissan ditched similar plans for a small rear-wheel-drive sports car recently. Related Video: Featured Gallery Honda ZSX Patent News Source: EUIPO, Performance DriveImage Credit: autovisie Green Acura Honda Coupe Hybrid Performance trademark rumor honda nsx