2001 Acura Mdx Touring Sport Utility 4-door 3.5l on 2040-cars

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2017 Acura NSX First Drive [w/video]

The 2017 Acura NSX is heavy. It outweighs the original 1990 car by more than 800 pounds and is over 300 heavier than a Chevrolet Corvette Z06. The NSX is insanely complicated, with an assist motor between the twin-turbo V6 and the nine-speed dual-clutch transmission, plus two torque-vectoring electric motors at the front axle. And the NSX is expensive. It will probably cost $170,000 when it goes on sale in Spring 2016. Commence trolling. If you hadn't guessed, the new NSX isn't much like the first generation built from 1990 to 2005. But the two cars share a common philosophy. Both are Acura's interpretation of what a modern, everyday supercar should be. Based on the new car, things have changed a lot in the last 25 years. For project leader Ted Klaus, the original NSX was one reason he started working at Honda. At the 1990 Detroit Auto Show, "I sat watching that car for a while. A really long while. Even just looking at that car I could see the deep, advanced, functional beauty." The most difficult thing with the new NSX, says Klaus, is to explain how a heavier and more complicated car can outperform other cars in a way that feels like traditional lightweighting. View 33 Photos This is not the way the NSX was supposed to be at first. The original plan was a transverse-mounted, naturally aspirated engine just like the first car. The NSX has a giant bag of neat tricks, but to understand them takes a lengthy explanation that starts with the Sport Hybrid SH-AWD powertrain. Behind the cockpit is a 75-degree, twin-turbocharged, 3.5-liter V6, made specifically for the NSX. On its own it puts out 500 horsepower and 406 pound-feet of torque. The rest of Honda's lineup uses a 60-degree layout, but the wider angle here lowers the center of gravity. Behind the engine is the rear assist motor, with 47 hp and 100 lb-ft. Hanging off the rear of that is the nine-speed dual-clutch, developed in-house. In between the front wheels is the Twin Motor Unit (TMU), a pair of 36-hp, 54-lb-ft electric motors that add or subtract forces to their respective sides. The Power Drive unit manages the electronics, and sits in the center spine of the car like a traditional prop shaft. A lithium-ion battery pack is behind the pair of seats, on the cold side of the firewall. Total system output is 573 hp and 476 lb-ft. This is not the way the NSX was supposed to be at first. The original plan was a transverse-mounted, naturally aspirated engine just like the first car.

Junkyard Gem: 2001 Acura MDX

The point of the Junkyard Gems series is to share automotive history, and the period of the middle 1990s through early 2000s is a very interesting one for U.S.-market new vehicles. The SUV revolution went into high gear with the introduction of the 1991 Ford Explorer and 1993 Jeep Grand Cherokee, and sales of sedans, hatchbacks, and minivans began their steady decline. The Detroit companies were in good shape to cash in on the commuter-truck craze, with plenty of additional models ready for a quick slathering of luxury features. Toyota, Mitsubishi, Nissan, and Isuzu were ready as well … but Honda was completely unprepared for the Next Big Thing at that point. With American sales absolutely critical to Honda (which has never held much market share for four-wheeled vehicles in its home country), a deal was made to rebadge the Isuzu Trooper as the Acura SLX and the Isuzu Rodeo as the Honda Passport while an all-Honda big SUV could be developed. That SUV was the Acura MDX, which debuted for the 2001 model year. Here's one of those first-year MDXs, a huge turning point in Honda history, found in a Denver-area self-service boneyard recently. Oh, sure, Honda began selling the CR-V over here in 1997 and so wasn't completely out of the SUV game during the 1990s, but that little Civic-based machine was never going to lure away many Explorer or even Montero shoppers. The MDX was a proper three-row crossover SUV, despite being based on the same platform as the not-so-imposing Accord, and a Honda-badged version (the Pilot) followed two years later. Here's that third row, which looks quite cramped, but so what? MDX sales started out respectable and stayed that way. Every 2001-2013 MDX ever sold here came with a VTEC-equipped V6, automatic transmission, and all-wheel-drive (some later MDXs could be bought with front-wheel-drive). This engine is a 3.5-liter DOHC plant rated at 240 horsepower and 245 pound-feet, decent enough for a truck that tipped the scales at well beyond two tons. The MSRP on this truck was $34,370, which amounts to around $58,260 in inflation-adjusted 2022 dollars. The base '01 Ford Explorer started at just $25,210, but the swankified Eddie Bauer Edition was better-suited to the Acura-shopper demographic and listed at $32,025. You could buy a new Montero XLS and do some serious off-roading for $31,397 that year, but it had warlord-grade ride to go with its warlord-grade abilities in the bundoks.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.