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7 major automakers to build open EV charging network

A new joint venture established by BMW, GM, Honda, Hyundai, Kia, Mercedes-Benz and Stellantis will build a new North American electric vehicle charging network on a scale designed to compete with Tesla's industry-benchmark Supercharger network. The 30,000-plus planned new chargers will accommodate both Tesla's almost-standard North American Charging System (NACS) and existing automakers' Combined Charging System (CCS) options, effectively guaranteeing compatibility with the vast majority of current and upcoming electric models — whether they're from one of the involved automakers or not.  "With the generational investments in public charging being implemented on the Federal and State level, the joint venture will leverage public and private funds to accelerate the installation of high-powered charging for customers. The new charging stations will be accessible to all battery-powered electric vehicles from any automaker using Combined Charging System (CCS) or North American Charging Standard (NACS) and are expected to meet or exceed the spirit and requirements of the U.S. National Electric Vehicle Infrastructure (NEVI) program." Critically, the automakers involved will have a say in how the charging tech is implemented, guaranteeing that the hardware will play nicely with each automaker's in-house charging systems. Hyundai and Kia, for example, were hesitant to jump on board the Tesla NACS bandwagon earlier this year over concerns that the Supercharger network is insufficient for powering the two automakers' 800-volt charging systems; similar tech is used by Volkswagen and Porsche.  In addition to providing much-needed capacity and high-output charging for America's growing fleet of electric cars and trucks, the new network will integrate seamlessly with each automaker's in-app and in-vehicle features, rather than forcing customers to use third-party tools and payment systems, as is the case with some existing public charging infrastructure.  "The functions and services of the network will allow for seamless integration with participating automakersÂ’ in-vehicle and in-app experiences, including reservations, intelligent route planning and navigation, payment applications, transparent energy management and more. In addition, the network will leverage Plug & Charge technology to further enhance the customer experience," the announcement said.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura announces NSX GT3 Evo22 race car will live on

The Acura NSX may be winding down production in 2022, but it still has some life left on the track. Today, Acura announced that it will introduce a new version of its NSX GT3 race car. It features a slew of improvements that should make the platform more competitive. Called the NSX GT3 Evo22, it builds upon the existing NSX GT3 a car that has won multiple championships in IMSA, SRO and Japan's SuperGT. The Evo22 gets improved intercoolers for the 3.5-liter twin-turbo shared with the road car, allowing it to perform consistently in a wider range of conditions and locations. Underneath, the suspension earns some tweaks in revised spring rates and geometry adjustments. To improve the car for endurance racing, the Evo22 reduces pit time with larger fluid tanks, while a revised wheel system allows for quicker tire changes. An FIA-mandated rain light illuminates the rear. Acura will also offer several air conditioning and headlight options. As with the outgoing NSX GT3, the Evo22 eschews the road car's hybrid and all-wheel-drive systems. Instead, it employs an XTRAC semi-automatic six-speed sequential transmission to send power to the rear wheels. Both the race and road car, however, share the same specs for the engine block, heads, valvetrain, crankshaft, pistons, and dry-sump lubrication system. The motors and chassis are both built at Acura's Performance Manufacturing Center in Ohio, while final assembly for the GT3 takes place in Milan, Italy. While European GT3s are supported from Italy, Honda Performance Division in Southern California will support North American teams. The NSX GT3 is the defending IMSA GTD and SRO GT Manufacturers’ Champion, and has achieved 25 IMSA and SRO class wins since its North American introduction in 2017. Interestingly, Acura says the the NSX GT3 is homologated globally through 2024. So, while new road cars won't be produced after next year, you'll still see them representing the "A" calipers at the track beyond that.