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Acura NSX owners receive custom short teaser movies of their personal car

In a neat bit of fan service for those who've ordered Acura's new NSX halo car, the company will make a short film that reflects the way the car's been configured. Those films are on their way to future owners as you read this. In addition, they'll get a 1:18 scale custom model of their own car, reflecting every appearance option inside and out. That's neat. So neat, in fact, that we decided to commission our own video. We got together and configured a car in the lovely Nouvelle Blue Pearl, and sent our build over to Acura. They put together a video that's mostly representative of what an owner would see. You can see our build plate (hint: it says "Autoblog – Precision Crafted By Performance Manufacturing Center" on it), and that's "our" car on the dyno starting about 22 seconds in. If you want to check out someone else's film, you can compare our build to Jay Leno's. The reason Acura can do this is that there simply aren't that many available configurations for the NSX. This is at the root of one of the main criticisms some of our editors have about the car. An NSX starts at darn close to $160,000, and there are eight paint options (not too bad), four interior color options, and three seating options. All well and good, but compare that to the 16 paint and 12 interior color/material choices in a 911 Turbo, for example, choosing a similarly high-performance car at a similar price range. And there's a further wrinkle: Porsche will paint your car to match a sample you provide, so in reality the ability for an owner to make the car uniquely theirs is infinite, if you don't mind paying for it. See also the BMW Individual program, or McLaren's MSO one-offs. We're not just talking about the MSO Defined options, but the MSO Bespoke program itself, which will basically do anything you want to the car as long as it's road legal and your check doesn't bounce. We've been to MSO, and they're not kidding: they'll build anything. So yes, these custom videos are nice fan service, and they'll certainly jazz up the buyers who've already ordered one of these dynamically impressive cars. It's a move that builds loyalty, and certainly doesn't have much of a drawback. But for us, already a bit sensitive to Acura's conservative option list for the NSX, it serves to highlight the gap between Acura and the more established brands in catering to well-off customers' desire for bespoke range-topping creations.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2022 Acura RDX Review | Value-packed and surprisingly sporty

The small luxury SUV segment is crowded with many strong choices, but if you're looking for value and prefer your SUVs sporty, you'd be hard-pressed to find a better option than the 2022 Acura RDX. It's made even better for 2022 with a plethora of updates to make the driving experience nicer, as well as adding technology features that have become industry standards. Although it was given a refresh for 2022, the basic RDX dates back to the 2019 model year. And the basics from then are still good. It has a gutsy engine, a responsive chassis, a quality interior and sharp styling. Not only that, it's incredibly spacious and it's packed with standard features from a panoramic sunroof to plenty of driver safety aids, all at a price lower than many of its competitors, including those from Audi, BMW, Mercedes and others. That's not to say it's a class-leader. If you have certain things you particularly care about, perhaps ultimate performance, hybrid options, or a fancier and more stylish interior, there are other options to consider. But the Acura is one of the most well-rounded options, doing most things well, and doing so at a reasonable price. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Features   |   Crash Ratings & Safety Features   What's new for 2022? The RDX received a variety of mild updates for the 2022 model year. Styling has been tweaked with new front and rear bumpers and grilles (pictured above left). The active suspension on Advance Package trims is tuned for a sportier feel in Sport mode and a more comfortable feel in Comfort mode. The drive modes in every RDX have been retuned as well, while extra sound deadening material has been added throughout. Technology updates include new standard wireless Apple CarPlay and Android Auto, Amazon Alexa compatibility and a USB-C charging port. Wireless charging and customizable ambient lighting are now available as options. A number of new interior and exterior colors are available, including a bright blue hue exclusive to the 200-unit PMC Edition (pictured above right). Furthermore, blind-spot warning is standard, automatic emergency braking now has pedestrian detection, and the chassis has additional reinforcements to improve crash performance. What are the RDX interior and in-car technology like? The RDX’s interior is a nice place to be.