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A look inside Honda’s “Safety For Everyone” research and development operation
Sat, Aug 24 2019RAYMOND, Ohio—As part of its long-running “Safety for Everyone” campaign, Honda has established the audacious goal of what it calls a “zero-collision society.” But rather than making big claims about developing a fully-autonomous vehicle, which Honda hasnÂ’t done, the company is trying to chip away at the more than 37,000 vehicle-related fatalities that occurred in the U.S. in 2017 with a multi-pronged approach. Here in central Ohio, engineers are working with state-of-the-art facilities and equipment to boost active safety systems like its HondaSensing suite of safety technology with old fashioned passive systems like structural steel frames or new airbag designs that protect passengers in a crash. Honda provided members of the press with a rare tour inside its Honda R&D Americas headquarters this week. Honda officials say that increasingly, safety — and specifically, third-party ratings from the likes of the National Highway Safety Traffic Administration and the Insurance Institute for Highway Safety — figure into the top three factors consumers weigh when purchasing a vehicle. Honda and Acura have 10, 2019 models that have earned IIHSÂ’s Top Safety Pick or Top Safety Pick+ ratings, and all 15, 2019 model-year Honda and Acura vehicles that have undergone NHTSA crash testing have earned a 5-star overall rating. And Honda prides itself on its growing list of safety firsts, including the first upward-deploying front passenger airbag, in 1990 in the Acura Legend; first omni-directional crash-test facility, in 2000; and the first autonomous braking system, in the 2006 Acura RL. It hopes its new three-chamber airbag goes industry-wide and joins that list. “ItÂ’s part of our companyÂ’s culture,” said Art St. Cyr, business head unit and vice president of auto operations for American Honda Motor Co. “We have a philosophy at Honda that we want to be a company that society wants to exist. That means we have to protect our customers. ThatÂ’s part of the whole mantra of doing this.” Opened in 1984, the 1.6 million square-foot Honda R&D Americas facility, located in the countryside about 45 miles northwest of Columbus, employs around 1,600 people and is HondaÂ’s largest research-and-development facility outside of Japan. Its Advanced Safety Research facility opened in 2003.
Honda reports $1.9 billion profit in first quarter despite sales lag at home
Wed, 31 Jul 2013Ford, General Motors and Chrysler have been living in a world of sunshine and buttercups after their April-through-June financials hit the newswire, and Toyota is doing pretty good as well. Honda? Not so much.
While Japan's third-largest manufacturer saw $1.9 billion in profits, the 5.1-percent jump was lower than expected thanks to a drop in its home-market sales. US sales also took a sting, as Honda hasn't been able to match the SUV and truck demand that are currently permeating the American market, despite an uptick in Accord sales.
Honda's initial forecasts targeted a take of 209.3 billion yen ($2.1 billion at today's rates), and while a $200 million shortfall is nothing to sniff at, we'd hardly take this as Honda being in trouble. And even with the dip, Honda hasn't adjusted its forecast for the fiscal year, which remains at 780 billion yen ($7.9 billion).
Acura TLX Type S PMC Edition gets the NSX's Gotham Gray Matte paint
Tue, Mar 14 2023Acura made three NSX-sourced colors available on the TLX Type S PMC Edition in 2022. Giving the sedan distinctive supercar flair must have struck a chord with enthusiasts, because the Honda-owned company added a fourth color called Gotham Gray Matte to the palette. If the name sounds familiar, it's likely because Gotham Gray Matte was also available on 50 units of the NSX Type S. The flat-gray paint is complemented by Berlina Black paint on the door handles, the side skirts, and the 20-inch wheels, a carbon fiber spoiler on the trunk lid, and a carbon fiber rear diffuser. Black exterior emblems add a touch of contrast to the design. But Acura painted the roof in the same color as the body, whereas the first batch of TLX Type S PMC Edition models announced in 2022 featured a Berlina Black-painted roof panel. Inside, the TLX Type S PMC Edition gains Milano Red leather upholstery, Ultrasuede inserts, black contrast stitching, carbon fiber trim, Type S-branded floor mats, and illuminated sill plates. The center console also features a metal plate that displays the car's serial number. Acura will build 50 units of the TLX Type S PMC Edition painted in Gotham Gray Matte. The sedan will enter production in April 2023, and it will be built by hand in the Performance Manufacturing Center that the company operates in Ohio; it's the same facility that built the now-retired NSX. Pricing starts at $66,995 including a $1,995 destination charge. In comparison, the standard TLX Type S costs $56,745.