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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

1997 Acura Integra Type R sells for $82,000 on Bring a Trailer

Acura Integra Type R prices are getting ridiculous. The car is absolutely superb, but the latest one to sell on Bring a Trailer went for a cool $82,000. You could likely pick up two old Acura NSXs in average condition for a similar price as the single Integra Type R. But hey, nobody ever said the value of cars made sense. Why did this particular Type R reach unrivaled heights then? A few factors are obvious. It’s a one-owner, 6,000-mile, completely original 1997 ITR (what the cool kids call the Integra Type R for short). WeÂ’re still rather flabbergasted and slightly upset the original buyer only managed 6,000 miles over the approximately 22 years of ownership, but the new owner could fix that quickly. Then again, this could be a purely speculative buy, aiding heavily in the final gavel price. Wait a few months to a year, and the value of this unmolested Type R could increase another $10,000, or more if you donÂ’t add miles. It was only a year ago to date that we wrote in near-shock about a Type R with even fewer miles (1,200) going for $63,800 at Barrett-Jackson. This car blows that previous record straight out of the water. As of now, thereÂ’s no end in sight to the increasing prices of these now-slightly-old hot Hondas. Another clean Acura Integra Type R is listed on Bring a Trailer right now, and the bid is already up to $34,567 with four days left. That car has 19,000 miles on it, and is reportedly being offered by the carÂ’s second owner, who bought it two years ago. A Honda CRX Si recently went for $33,600 on the same website. The NSXÂ’s value jump hit hard a few years ago, but now its successors are following in its footsteps again. Will there come a day when an Integra Type R hits the six-digit mark? At this rate it doesnÂ’t look far away. If you want a whole lot of what the Type R offers, without the eye-watering markup, take a long, hard look at the Integra GS-R. That trim is a great step up in performance over a base Integra, and a few easy mods gets it close to the Type R from a performance standpoint. You wonÂ’t have the cache and bragging rights that come with the R, but you also wonÂ’t be afraid to put miles on it for fear of entirely ruining the carÂ’s value. Happy Honda hunting.

2016 Acura ILX, for better or worse [UPDATE]

Unfortunately, the slick-shifting six-speed manual transmission has been discontinued. UPDATE: A previous version of this story incorrectly stated that the 2.4-liter engine in the 2016 ILX is the same unit found in the Honda Civic Si. The ILX's new engine is the same direct-injected four-cylinder found in the new TLX. The text has been edited to reflect this. "It's just a badge-engineered Honda Civic." This (uninformed) criticism has been leveled at the Acura ILX since the premium compact arrived on the scene to duke it out with the Buick Verano and, more recently, the Audi A3 and Mercedes-Benz CLA-class. For model year 2016, Acura will attempt to address the car's critics, issuing a major reshuffle of the sedan's lineup along with the typical sheen of a mid-cycle refresh. Following up on the discontinuation of the ILX Hybrid for 2015, Acura is dispatching the antiquated pairing of the base 2.0-liter four-cylinder and five-speed automatic for 2016, and simply slotting in the standard powertrain of the TLX. The 2.4-liter four-cylinder produces 201 horsepower and 180 pound-feet of torque, with peak output arriving at 3,600 rpm. The ILX also benefits from the same eight-speed, dual-clutch transmission found in the TLX. Unfortunately, the slick-shifting six-speed manual transmission we've always enjoyed has been discontinued. Sad trombone, indeed. Powertrain tweaks aside, Acura has issued a pretty handsome freshening for 2016. The ILX was always a handsome offering, but the new front and rear clips are improvements. Acura's love-it-or-hate-it JewelEye headlights have been grafted onto the ILX, while the grille, a traditional weak point for the brand, is perhaps one of the best we've seen out of the company in several years. The rear taillights also received some attention, although it was the back bumper that saw the biggest update, with the lower section getting a sportier look. Acura will also add a new A-Spec package for 2016, which replaces the standard 17-inch wheels with 18s, adds "Euro-style" stitching to the steering wheel and adds black Lux Suede inserts to the seats, along with a flurry of smaller aesthetic tweaks. The A-Spec can be added alongside the existing Premium and Technology Packs. Acura hasn't released any interior images as of this writing, although we'll be sure to snap a few following today's debut conference at the 2014 Los Angeles Auto Show. Until then, scroll down for the official press release from Acura.