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2022 Acura NSX Type S Road Test Review | An ode to itself, and a gift for drivers

As we say goodbye to the modern NSX, Acura saw fit to leave the world with a parting gift. As a last blast, the hybrid supercar got a Type S variant as a mighty sendoff, with more performance and improved handling. It’s a rare treat, though, for those who could afford its $171,495 starting price. The first example sold for over a million dollars, and the remaining 299 units were scooped up in a day. Road Test Editor Zac Palmer had the once-in-a-lifetime opportunity to take the NSX Type S for a lap around Daytona, and this fall our driveway had the privilege of being graced by the carÂ’s presence for a few days. And this NSX looks as extreme as it drives, a sharp wedge that combines aesthetics of exoticism and straight-up evil. This one, in particular, cut a mean figure, with its matte charcoal finish, blacked-out badging, plenty of carbon fiber, sharp angles and an odd-looking engine cover covering an odd powerplant, all under glass right behind the cockpit. Though the general shape of the car is familiar to supercar fans from the mid-1970s and beyond, thereÂ’s no mistaking this Acura for something else, its honed exterior a reflection of the carÂ’s performance. Zac already outlined what performance upgrades set this Type S apart from the rest of the generation, but itÂ’s good to know this wasnÂ’t mostly about looks. Acura upgraded the V6Â’s twin turbochargers, improved its air and thermal management capabilities, and lowered the gear ratios of the twin electric motors up front. It even got a higher-capacity, higher-output battery powering the hybrid system. The result is a cool 600 horsepower and 492 pound-feet of torque. It's shockingly quick, but itÂ’s hard to tell if itÂ’s actually faster in a straight line than the lesser NSX. The overall driving experience is improved, however. In the Type S, Acura has achieved incredibly quick shifts from the retuned nine-speed automatic. It works well on its own, but the response you get from pulling one of the paddles almost feels as though the car had predicted your move, and is supremely rewarding in terms of driver engagement. ItÂ’s quite generous in its compliance to your whims, too, allowing you downshifts that land you higher in the rev range than youÂ’d expect it to allow — in fact, Acura actually raised the manual downshift rev limit by 1,500 rpm. What a wonderful treat to give customers as a parting gift.

2021 Acura TLX Long-Term Update | A surprise upgrade

That may look a lot like our long-term 2021 Acura TLX A-Spec, but in this case, your eyes deceive you. Say hello to our not-so-long-term TLX Type S, which is subbing in for the A-Spec while the latter undergoes a little exploratory surgery to diagnose what appears to be an escalating electrical issue.  Yes, our handsome blue steed is currently lame. What first manifested as odd transmission behavior and the occasional infotainment reboot escalated to the vehicular equivalent of a grand mal seizure on a rainy Michigan day, resulting in a flat-bed ride to the dealership and fast-tracking our plans to get the TLX in for a diagnosis. So, for the foreseeable future, I'm enjoying an extra two cylinders and nearly 100 more horsepower. All upsides, right? To a degree. While the extra power is certainly welcome, it comes at a cost – 200 pounds, give or take. That extra weight erodes some of the qualities I appreciate most about our long-term A-Spec. Acura really nailed the front-end feel of the TLX with the A-Spec, and while the Type S still feels pretty good, the added mass over the nose is inescapable. And while the 20" Type S wheels look fantastic, they make the already firmer suspension feel almost unnecessarily crashy. The 19s on the A-Spec are the sweet spot (picking up on my thesis?) but even I must admit the Type S wheels look significantly better.  On paper, this 3.5-liter V6 matches up reasonably well with the rest of the premium turbo-sixes on the market, but in the real world, it's a bit uninspiring, and not just in the too-competent-for-its-own-good way BMW's mainstream I6s tend to be. There's plenty of power and torque, but I've yet to experience one of those "ah-ha!" moments where the whole package suddenly makes sense.  In fact, I spend more time pining for the lighter, nimbler A-Spec than I do yearning for the open space I'd need to let the V6 run free. In this, I think I'm rowing against the Autoblog current; others' reviews of Acura's muscular six-cylinder have been far more enthusiastic. Be that as it may, I appreciate the way the A-Spec drives like a smaller car than it is. Related video: 2021 Acura TLX 2.0-liter turbo-four soundtrack | Autoblog

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.