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Acura, Penske reveal ARX-05 prototype racecar

CARMEL-BY-THE-SEA, Calif. — Acura pulled the cover off its striking Daytona prototype, called the ARX-05, as part of a new partnership with one of racing's most legendary names, Roger Penske. The racecar debuted Friday at The Quail, a vintage car show held during the week of the Pebble Beach Concours d'Elegance. Acura and Team Penske will campaign two cars next season in the IMSA WeatherTech SportsCar championship, starting with the Rolex 24 at Daytona in January. ARX is short for Acura Racing eXperimental, generation five. The car will run a twin-turbo 3.5-liter V6 engine that's based on the J35 series six-cylinder used throughout Acura's lineup. The body, designed by Acura global creative director Dave Marek's team, uses design cues from the company's road cars, including similar headlights. The chassis is based on the Oreca 07 setup. "We're already testing, and things are looking pretty good," said Art St. Cyr, president of Honda Performance Development and Acura Motorsports. Acura has raced endurance cars since 1991, finding success in IMSA and the former American Le Mans series. Two-time Indianapolis 500 winner Juan Pablo Montoya and Dane Cameron will drive one of the cars, while the other team to be announced later. Acura will face off against Nissan, Cadillac, Mazda, Oreca, Dallara and Multimatic Riley in the IMSA prototype field. The venture marks a return to sports-car competition for Penske, whose organization ran a Chevy Corvette in its first race at the 1966 24 Hours of Daytona and then operated victorious ALMS programs into the 2000s. Penske sees racing as a way to raise the image of Acura, whose cars he sells at his dealerships, Penske Automotive Group. "We want to take this brand to the next level," he said. "It's [racing] a core part of our brand and it's one of the ways we are validating our performance," said Acura vice president and general manager Jon Ikeda. After The Quail, the ZRX-05 is scheduled to appear at the Rolex Monterey Motorsports Reunion and in a featured area for concept and racing cars on the lawn at the Concours. Related Video: Featured Gallery Acura ARX-05 Daytona Prototype Reveal View 11 Photos Related Gallery Acura ARX-05 race car View 12 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Motorsports Acura Racing Vehicles Pebble Beach daytona prototype

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Honda slowing US production due to ports dispute

The labor dispute that idled 29 ports on the West Coast last the weekend, including Los Angeles and Long Beach, CA, is about to make its effects felt on the showroom floor, according to Reuters. Honda, Toyota and Subaru have been trying to work around the labor disagreement, cutting overtime and airlifting parts to factories, but Honda says parts shortages at plants in Indiana, Ohio and Ontario, Canada, are now severe enough to impede production. The lack of transmissions and some electronic components will slow output of the Honda Accord, Civic, and CR-V – as well as unnamed Acuras. The three affected factories will rework their production schedules from Feb. 16-23. The ports have reopened this week, and US Labor Secretary Tom Perez has flown to San Francisco to mediate a new agreement between the 20,000 dockworkers represented by the International Longshore and Warehouse Union and the Pacific Maritime Association, which represents the terminals and shipping companies. Talks have been going on for almost nine months and the issues aren't settled; meanwhile, the West Coast ports that handle half the nation's maritime cargo and 70 percent of cargo from Asia are putting all kinds of industries on the ropes, and it's estimated to cost the economy $2 billion a day. Related Video: News Source: ReutersImage Credit: MARK RALSTON/AFP/Getty Images Government/Legal Plants/Manufacturing UAW/Unions Acura Honda Crossover Sedan