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Acura files for Integra Type S trademark

It's only been a couple of weeks since Acura dropped the news bomb that it was bringing back the Integra. In that time, though, the company has quickly applied to trademark the name "Integra Type S" with the US Patent and Trademark Office. The filing, discovered by CarBuzz, was submitted on Aug. 20, a little less than a week after the Integra revival was announced. Curiously, it's under the category of "Apparel and headwear, namely, caps, hats, T-shirts, shirts, sweatshirts, knit shirts, polo shirts, jackets and vests," rather than automobiles.   It seems unlikely, though, that Acura would trademark Integra Type S for shirts and hats if it didn't plan on building a car to go along with it. So the Integra may come in standard and hotted up versions. The last time Acura offered an Type S in North America, it wasn't officially called that. During Acura's switch to an alphanumeric naming convention, the Integra name was dropped in favor of RSX, built from 2002-06. There, the Type S moniker, while not as hard-core as the previous-generation Integra Type R, still meant a considerable bump in performance. Regular RSX models had 160 horsepower, but the RSX Type S cranked out 200 to 210, depending on the year. The Type S was also available exclusively with a manual transmission, and had improved suspension and brakes. While a similar improvement in hardware would be more than welcome on an Integra Type S, we don't want to get too excited over what could just be a logo on a T-shirt. The wouldn't be the first time in recent memory a carmaker trademarked a familiar name for swag. Earlier this year Nissan trademarked Fairlady Z — the original name for the Nissan Z-car — for usage on anything from cuff links to wall clocks. Meanwhile, Ford stepped in and trademarked the name Skyline for the category of cars and trucks. So Acura should probably just go ahead and get the trademark for cars, even if it doesn't plan on offering it at all.  

2020 Acura NSX Road Test | The cerebral supercar

The 2020 Acura NSX is the kind of car you’re pumped to drive. You think about it the night before. You read up on it. You tell your friends and family. You notice passers-by admiring it in the driveway. They try to be sly. Some gawk. ThereÂ’s anticipation. But is there satisfaction? The NSX immediately raises two questions. Where does it fit among its contemporaries and does it measure up to its legendary predecessor? Seeking the answers, I slip behind the wheel on a sunny morning. The NSX is a welcome respite from the cares of the world and concerns of the coronavirus. IÂ’ve got a few hours ahead of me in a $203,000 supercar. ItÂ’s a good time to reflect. Immediately, I have a sense of deja vu. I drove an NSX in 2017 at Pebble Beach, but my senses take me farther back, to the fall of 2014 when I drove a 1991 NSX. I had the same anticipation, nerves even, as I prepared for that drive. Getting situated in the 2020 model, IÂ’m struck by the simplicity of the NSX. A McLaren or a Lambo take a minute to figure out, but everything is easy to read and use in the Acura. Like the ‘91 NSX, it looks striking on the outside, but the inside is almost plain. IÂ’m OK with that. Simple works for Porsche, which will happily sell you a six-figure 911 with a spartan interior. IÂ’m underselling the NSXÂ’s cabin — which is actually quite nice inside — understated yet cool. My tester has a black interior with carbon-fiber accents and semi-aniline leather seats with Alcantara, though the big steering wheel is the focal point. Looking to my right, the infotainment anchors the center stack, and thereÂ’s a knob for tuning the drive modes and the push-button gear selector. The outward visibility is outstanding. Driving a supercar can be intimidating, and being able to see things is helpful, especially when youÂ’re inches off the ground. I accelerate onto a surface street where the speed limit is 45 mph. ThereÂ’s a low growl, and then the NSX gets a bit angrier. ItÂ’s never quite uncouth, even when the revs spin up on the expressway. ItÂ’s surprisingly gutsy low in the band, around 2,000-3,000 rpm, and the soundtrack gets louder and better from there. Anticipation building, I near the onramp to Interstate 75 in DetroitÂ’s northern suburbs, where I run into cones. And blockades. Construction work is a staple of summer in Michigan. More time on the suburban slow road, and I find myself growing more comfortable in the NSX.

Acura Integra Prototype will be revealed next Thursday, Nov. 11

The Acura Integra Prototype’s world reveal is officially set for next week on Thursday, Nov. 11. Those who are impatiently waiting to see the car can finally mark a time on their calendars, as itÂ’s coming to you via a livestream event at 8:35 p.m. ET (5:35 p.m. PT) that day. The reveal is taking place in Los Angeles, the week before the L.A. Auto Show begins. Do note that Acura specified that this is the reveal for the Integra “Prototype,” not the final production car. If history is any indication, though, this Integra Prototype will closely resemble the production car in both exterior and interior design. Plus, thereÂ’s a chance Acura reveals a number of vital specs in addition to the design. Ever since Acura announced the return of the Integra name at this yearÂ’s Monterey Car Week, itÂ’s been teasing us with small bits of info. The first hint came that same day with a photo of the carÂ’s headlight and “Integra” stamped into the bumper. Then came a photo from the rear three-quarter, revealing that it would be a four-door hatchback. Finally, Acura emphatically announced (with a sweet shift-banging video) that the Integra would offer a six-speed manual transmission. Hurrah! Next Thursday will see the reveal of much, much more, so make sure you tune in to see everything Acura has to show. WeÂ’ll be on the ground in L.A., and will also have the livestream waiting for you to watch when itÂ’s reveal time. Related video: