1997 Acura Integra Type R 36k Miles B18c5 Vtec #509 Championship No Reserve on 2040-cars

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Acura NSX bodywork to be sheathed in zirconium e-coat, fewer paint layers

Automakers make halo cars to drum up excitement and show off what they can do, but there's more to it than that. Advanced platforms allow a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.
Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.
It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with Autoline host John McElroy right here.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Junkyard Gem: 1995 Acura Integra SE Sport Coupe

When Honda introduced the Acura brand to North America for the 1986 model year, there were just two models we could buy here: the Legend luxury sedan (developed in partnership with Rover and sibling to the Sterling 825) and the Civic-based Integra. Most Integras we've seen on the street for the last couple of decades have been the third-generation models sold from the 1994 through 2001 model years, and — like their Civic counterparts — plenty of them have held together well enough to rack up impressive mileage totals. Here's a '95 Integra SE coupe that came close to the 350,000-mile mark during its 27 years on the road, found in a Northern California self-service yard a couple of weeks back. In 1995, the SE trim level was near the top of the American Integra hierarchy (just below the soon-to-be-famous GS-R), priced at $19,890 for the Sport Coupe three-door with five-speed manual transmission. That's about $35,895 in 2022 dollars. Hey, Emperor Akihito's daily-driver was a '91 Honda Integra sedan, so that's a lot of prestige for the price (yes, yes, the Emperor of Japan rides in the back of a Toyota for official duties, but we never could buy a new Toyota Century here). With the Special Edition, you got all the luxury features of the mid-grade LS (including power moonroof, air conditioning, cruise control, and anti-lock brakes) plus 15" alloy wheels, fat Michelin tires, a big decklid spoiler, and a six-speaker AM/FM/cassette audio system. The GS-R's 1.8-liter VTEC engine made 170 horsepower in 1995 (having swapped a '96 GS-R engine into a '92 Civic hatchback, I can tell you it's a pretty wild powerplant by middle-1990s standards), but the non-VTEC version that went into the saner Integras was rated at just 142 horses. The Civic Si that year had a mere 125 horsepower and far less luxury than its wealthier Integra brother, but it also cost just $13,450 (about $25,160 today). These cars were built very well and lasted for decade after decade if not abused, and this car benefited from owners that took good care of it. Unfortunately, the craze for hot-rodded Hondas really got rolling in the middle 1990s, and many of these cars met unhappy endings involving crashes and/or exploded engines. It wasn't many years ago that a car like this would have been stripped clean by junkyard vultures within hours of landing in a California self-serve car graveyard.