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Acura Integra Type S briefly teased with wild anime-style video

A year ago, Acura introduced the world to a new anime car-racing protagonist named Chiaki who featured in a series of shorts called Chiaki's Journey. The mini films were a celebration of the Sundance Film Festival in Park City, Utah, Japanese anime, the automaker's fuller Type-S lineup, and the new Acura Integra. A year on, Acura is presenting sponsor and official vehicle at Sundance for the 13th year in a row, so Chiaki's back with new friends and a new ride. As part of a multi-platform ad campaign called "New World. Same Energy," the Japanese luxury brand takes viewers on a tour of "the Acura multiverse" of Type S models set to the soundtrack of Motley Crue's "Live Wire" from 1982.  As with anything set to a Motley Crue song, the video is wall-to-wall fever. Here's Acura's quick map of the kaleidoscopic cosmic terrain traversing six worlds:  Future-verse: The 2023 TLX Type S and the all-new, next-gen 2023 Integra compact sport sedan challenge a hyper-futuristic tech world. Joneses-verse: The 2023 MDX Type S accelerates through a world of similarity – it is so much more than keeping up with the Joneses. Lunar-verse: The 2023 RDX prepares for launch. Anime-verse: AcuraÂ’s favorite anime racing hero, Chiaki, and the 2024 Integra Type S charge up a snowy Pikes Peak Hill Climb.  Racer-verse: Powering through the live-action racing universe is AcuraÂ’s new ARX-06 electrified race car that debuts in competition later this month at the 24 Hours of Daytona. EV-verse: The campaignÂ’s multiverses converge and their Acura energy culminates in a spark that unlocks the futuristic world of the Acura Precision EV Concept. Because the Integra Type S in the ad (at 0:38) is a Pikes Peak hill climber, it's bolted up with some equipment we definitely will not see on the options list when the production version arrives this summer. The Acura Precision EV Concept is treated more like something from this universe, previewing the styling of the 2024 Acura ZDX and ZDX Type S we're going to meet later this year. Acura says the "New World. Same Energy" campaign will run through March Madness.  Related video:

Snapshots from Acura NSX prototype run at Mid-Ohio

Acura's achingly slow showing of the new, hybrid NSX saw yet another step yesterday, as we reported late last week. A powder-blue prototype ran ahead of the open-wheelers at the Honda Indy 200 at the Mid-Ohio Sports Car Course. Why show the NSX Prototype at Mid-Ohio? Honda's Ohio research and development center, which has taken the lead on NSX development, is just 60 miles from the track. And as race sponsor, Honda must have figured it would give the spectators a glimpse of the new supercar it's been teasing for the better part of a decade.
With a planned launch in 2015 (special emphasis on the "planned" part, considering the NSX's history), the NSX Prototype shown here sports graphics that "speak to Acura's intention to go racing with the new NSX." That's great news for fans of endurance racing, although it remains to be seen when a motorsports program for the new NSX will get off the ground.
Take a look at the fresh gallery of images, and be sure to head over to our original Mid-Ohio post for the video footage of the NSX Prototype on track.

Acura is livestreaming an augmented reality race on Facebook

Honda's luxury car brand Acura is set to livestream an augmented reality race featuring its 2018 TLX A-Spec sedan. The event will see four drivers hit a real track while wearing AR helmets that will create new virtual environments for each lap. Aside from spectating, viewers will also be able to interact with the racers on Facebook Live. The race will see each driver attempt to clock the fastest overall time during a three-lap time trial. That sounds simple enough, until the AR environments come online and really begin altering what the drivers see. As a result, each lap will trigger a new mixed-reality environment, visible to both the drivers and viewers. Central to the virtual experience will be the computer-connected helmets worn by the racers. Within each helmet is a HD screen with a two-way mirror that allows the driver to see the AR overlaid onto the real track. A computer rig in the backseat, powered by the Acura's battery, will generate the environments. To ensure the experience runs smoothly, Acura will have to track the objects on the tarmac and the movement of the car itself. Of course, this isn't Forza, so you can't just rewind the action should something go wrong, so Acura will use custom-made tracking gear to ensure the drivers don't plough into a wall because their eyes deceive them. You can tune into the race on Monday at 8pm ET on YouTube, Facebook, and Twitter. Viewers will be shown the action courtesy of cameras placed on the drivers' helmets and around the track. Facebook Live audience members will also be able to offer hints and tips. Acura claims the interactions will transform viewers into a virtual pit crew. But all you'll really be doing is smashing a Facebook reaction at a given time to reveal a shortcut to the driver -- which isn't quite the same, is it?This article by Saqib Shah originally appeared on Engadget, your source for this connected life.Related Video: Marketing/Advertising Motorsports Acura Racing Vehicles Sedan augmented reality acura tlx