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2019 Acura NSX gets a refresh and an eye-catching new color

After two model years and about 1,000 deliveries to the U.S., Acura's given the 2019 model a few enhancements and a small price bump. The car debuted at The Quail, A Motorsport Gathering, during the festivities surrounding Pebble Beach. While there are no major powertrain changes, some new color options and a few chassis refinements will be appreciated by NSX fans. Let's start with the hardware, since this is a sports car, after all. Most important, there's new all-season rubber, still Continental SportContacts but the next version thereof — the 6. Acura claims better handling in all conditions, and the way tire technology has been improving, we'd believe it. The optional Pirelli Trofeo Rs remain — and remain highly recommended for anyone looking to sample the NSX on track, which is an exhilarating experience. Acura says the rest of the enhancements we'll mention shaved a full two seconds off the car's time at Suzuka, so take that for what it's worth. They consist of a 26 percent stiffer front sway bar and 19 percent stiffer rear bar; 21 percent stiffer rear toe link bushings; a 6 percent stiffer rear hub; and a new software calibration for the computer controlled bits: the SH-AWD system, magnetorheological dampers, electric power steering, and stability control systems. For a car as precisely engineered as the NSX, these are relatively significant improvements. Don't necessarily expect it to shave two seconds off your personal best lap time, but if you're highly attuned to the chassis dynamics, the '19 NSX should offer more precise and direct feedback to the driver. No need to be precisely attuned to the cosmetic changes — they're pretty obvious. Thermal Orange, a new exterior color, and the chrome beak-ectomy (it's not body colored) crown the exterior changes. Inside, the leather/Alcantara combo seats are now available in blue, and the full leather seats can be had in red. While the price for the 2019 model has gone up by $1,500, Acura says that there's now $4,700 in formerly optional equipment (power seats, satnav, premium audio, parking sensors, and sport pedals) included as standard equipment. That sounds like a good deal to us. If you want one, the order books are open and cars will be delivered starting in October. Related Video:

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2022 Acura MDX spy photos show more athletic, TLX-inspired body

Acura's first in-house crossover/SUV is finally ready for another full redesign, and these latest spy photos give us our best look yet. This 2022 Acura MDX was caught by one of our spy photographers with bare minimum vinyl wrap camouflage. As such, we can tell that the new model will be quite a bit more athletic and share many styling cues with the recently revealed TLX sedan. Starting from the front, the MDX features the pentagonal grille from the TLX. While the outgoing version has a similar grille, this one is wider and flatter. It also has headlights that fit with the grille better, adopting a more angular, slimmer shape compared to the old MDX. The grille and headlights sit higher in the front fascia, too. Combined with what looks like a longer nose, the new MDX has a more proud, upright look versus the slumped, slightly minivan-esque design of the current model. Moving around the MDX, we can make out beefier fenders that give the new crossover a wide, sporty stance. The roofline looks a bit lower than the current MDX, furthering the sportier appearance. The rear quarter window also sweeps upward now. This echoes the window line of the TLX. The rear of the MDX is the least interesting, but it still borrows from the TLX. The taillights and the squared-off exhaust tips look just like those of the sedan. Otherwise, the MDX has a fairly generic hatch. Considering how close to production this prototype is, and a leaked Acura product road map, we're expecting the MDX to be fully revealed during this year's auto show season (whatever that may be), so sometime in the fall or winter. We suspect its powertrain lineup will mirror that of the TLX with a 272-horsepower turbocharged 2.0-liter four-cylinder as the base engine, and a Type S version (confirmed by the aforementioned road map) will get a turbocharged 3.0-liter V6 making 355 horsepower. A hybrid model will probably be available eventually, too, but possibly not at launch. Versions powering the front or all four wheels will certainly be available, with the latter using the SH-AWD system Acura has become known for. Related Video: