1993 Acura Integra Gs Hatchback 3-door 1.8l on 2040-cars

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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

How I was reunited with my Acura TSX after 16 years

Back in 2006, I did a very unusual thing: I ordered an Acura. While ordering your car is always unusual in this country, doing so for an Acura (or Honda) is even stranger given how few combinations of color and options there are. The chances of finding what you want at a dealer are high. Despite the odds, though, I needed to order my 2006 Acura TSX with the combination of Arctic Blue paint, touchscreen navigation and, crucially, the six-speed manual transmission. Three months later, it was in the driveway. Fifteen months later, however, it was out of the driveway. I had just got my dream job as an automotive journalist and no longer needed to own a daily driver. The TSX would just be collecting dust and depreciation down in a garage, I hadn’t exactly grown attached to it after so little time, and it certainly didnÂ’t seem like a collectible car to hang onto for posterity. After months of trying to sell it (turns out all those dealers were on to something with their inventory builds), a nice young man named Chanc flew to Los Angeles with a check in hand. I took off my RIZ plates, he slid that manual transmission into first, and off my TSX went to its new home in Utah never to be heard or seen from again. Until Christmas Eve of last year. While enjoying an egg nog, I pulled out my phone to find I was tagged in the below Instagram post by someone named Tyson Hugie. It took me a second to process what I was seeing: somebody handing over keys to an Arctic Blue Acura TSX with a red bow on top. “Wait, what?” I exclaimed.           View this post on Instagram                       A post shared by Tyson Hugie (@tysonhugie)   “IÂ’m an Acura brand aficionado, some call me an addict,” Hugie explained to me on an episode of the Autoblog Podcast recorded in the TSX itself. ThatÂ’s putting it lightly, and itÂ’s an addiction thatÂ’s resulted in quite the following on Instagram and YouTube, where he documents his collection/projects. “IÂ’ve been a fan of Honda and Acura products since the late ‘90s. Whenever I come across a particularly rare model, it kind of stays with me a long time.” His collecting started back in 2011 after Acura threw a red-carpet party for him, and more notably, the Acura Legend he owned that rolled over 500,000 miles. It has since crested 585,400. Nearly 30 other Acuras and Hondas have come, gone and stayed alongside it in HugieÂ’s garage since then.

2019 Acura NSX quick spin review | Japan takes on the world, again

I drove the 2019 Acura NSX on track a while back, and it's an absolute freight train. But now that I've driven it in the snow and the rain and our pothole-riddled streets around Southeast Michigan, I can tell you about what it's like to live with the Japanese supercar. Our tester was painted in gorgeous Casino White pearl. It's a stunner in this color, highlighting the NSX's proper supercar styling – impressions were reinforced by the constant stares and craned necks over a cold November weekend. All $21,600 of carbon fiber exterior parts (several carbon packages combined) probably didn't contribute a whole lot to this, but man does it look cool up close. Updates to the 2019 car consist mostly of more suspension and tire to give it the edge it was missing before. Stiffer stabilizer bars, rear toe link bushings and re-tuned magnetorheological dampers do the bulk of the work. A complete recalibration of the steering and SH-AWD system ties it all together, and boy does it work wonders. Of course, I spent most of my time inside the NSX, which, just like before the 2019 update is the most controversial part of this car. Acura likes to say it has "excellent ergonomics" and "simple driver interfaces presented with elegant materials." Critics say it looks like any other Acura, giving the nearly $200,000 supercar a cheap vibe. I think there's a disconnect between what Acura thinks is a perfect supercar interior – a focus on superb visibility and ease of use so you can focus on driving – and what enthusiasts are hardwired to believe a supercar interior should be – wild, at times nonsensical, and exotic. I find myself on Acura's side in this debate, more so after spending so much time in the cabin. The skinny A-pillars, long windows and excellent view out the rear make driving this car through rush-hour traffic a calming adventure. Our car's blue/black leather and suede interior combination looks the business and feels luxurious — the $3,800 carbon fiber interior package helps it feel exotic. I spent plenty of hours in the saddle over a long weekend and was never fatigued or sore from the seat. The car is downright approachable to drive for anybody, partly thanks to the straightforward interior. The only part that ever frustrated me was the lack of a volume knob, an annoyance carried over from Honda. One knob you will end up using often is the giant Dynamic Mode control knob. I did most of my commuting in either Quiet or Sport mode.