on 2040-cars

Auto blog

Acura may go all AWD in bid to mimic Subaru's success

Acura's struggles have been well publicized. The Honda-owned luxury brand doesn't seem sure of where it's going or what it's trying to accomplish, with its cars and marketing lacking a coherent theme. Now, a new report from Automotive News claims that the brand could follow the success of Subaru and (to a lesser extent) Audi, and adopt all-wheel-drive as standard across its model range.
"I think that's the way we should go," Acura boss Koichi Fukuo told Automotive News.
Acura already offers some form of all-wheel drive on every vehicle in its line aside from the lamentable ILX sedan. That could change as Acura begins rolling out next-generation versions of its still relatively new stable of sedans and crossovers.

Acura TLX Type S PMC Edition reservations open tomorrow

The good news: If you decided you must have the 2023 Acura TLX Type S PMC Edition, Acura would like you to know the reservation system opens tomorrow at 1 p.m. Eastern time, 10 a.m. Pacific time. The not-exactly-good news: Acura doesn't yet want you to know the price. All the automaker would say about MSRP is that it's "expected to be in the low-to-mid $60K range." That doesn't strike us as an unreasonable premium in relation to the standard sedan's $55,000 starting price, when the PMC Edition is built like an NSX, comes in NSX colors and exclusive color combos, and is limited to 300 units. We have to admit, however, that the times we live in have warped all our reference points. Now for the bad news: Acura is releasing the run one color at a time, so today's reservations will only be for the 100 units of the Curva Red special model. Another 100 examples in 130R White can be reserved at an unknown time on November 9, the final 100 in Long Beach Blue can be reserved on December 8. In an age when mass-market makers can't build enough vehicles and buyers are paying 5% or more over sticker for a Honda or a Hyundai, we can already imagine the carnage headed to the Acura website when the horde moves in to fight for 100 spots. If you want this car and you have a lamp, now's the time to start rubbing the lamp.  All PMC Edition cars get a Berlina Black (also an NSX shade) painted roof, antenna, and door handles, the quad exhaust finished in black chrome instead of the bright chrome that comes standard. You get the same Y-spoke 20-inch wheels as the regular Type S, finished in a new copper paint. There's a carbon fiber lip spoiler in front, a carbon fiber decklid spoiler, a rear diffuser in the same weave, alongside glossy black side sill garnish and model badging.  Inside, carbon fiber trim keeps the cabin on brand, accessorized with illuminated side sills, unique Type S-badged floor mats with color-matched edging, and serialized plaques on the center console. The Curva Red sedan gets an Ebony black interior with red stitching. Long Beach Blue cars get an Orchid (cream) interior with blue stitching. The 130R White cars will get a red interior. Occupants recline in Milano leather seats with Ultrasuede inserts, driver and passenger able to adjust them 16 ways.  Similar to other Acura PMC cars, this one is put through the same quality control checks as the NSX, including a dyno check, rough road simulation, and paint inspection.

Profit at Honda doubles on strong global sales of cars and motorcycles

TOKYO — Honda reported Wednesday that its April-June profit more than doubled on healthy sales of its motorcycles and cars, as the Japanese company also received a perk from favorable exchange rates. Honda Motor Co. said its fiscal first quarter profit totaled 363 billion yen ($2.5 billion), up from 149 billion yen. Quarterly sales jumped 21% to 4.6 trillion yen ($32 billion). HondaÂ’s financial service division also reported growing sales. Honda said its profitability improved, especially in North America, where production recovered. Automakers around the world were slammed by supply shortages because of production delays related to social restrictions caused by the COVID-19 pandemic. But such restrictions have eased, allowing production to pick up again. Auto sales were about the same in Japan in the latest quarter as in the previous year, while dropping significantly in China because of intense competition from makers of battery electric vehicles, Honda said. Honda is banking on growth in EVs in the U.S. market, where it recently announced it is joining six other companies in the creation of a high-powered charging network across North America. Worries about climate change have helped set off a dramatic shift in the auto industry toward battery electric vehicles, allowing for relative newcomers like Tesla and BYD to prosper, while catching some Japanese makers off guard with their hybrids and regular gasoline-powered models. Honda said a computer chip shortage crimped its motorcycle sales in India, while sales rebounded in Indonesia as production recovered. Honda said it sold 901,000 vehicles in the latest quarter, up from 815,000 a year earlier. It also sold more motorcycles worldwide at nearly 4.5 million, up from 4.2 million. Honda added 23 billion yen ($160 million) to its quarterly operating profit because of the impact of currency exchange rates. A weaker yen, trading lately at about 143 yen to the U.S. dollar, is a boon for Japanese exporters by boosting the amount of its overseas earnings when converted into yen. Honda stuck to its full year projection of an 800 billion yen ($5.6 billion) profit, up from 651 billion yen a year earlier. Honda shares slipped 0.9% on the Tokyo Stock Exchange. Related video: Earnings/Financials Acura Honda