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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

2024 Acura Integra Type S First Drive Review: Have we got news for you!

If you were expecting the 2024 Acura Integra Type S to be a more comfortable, better-equipped and less-aggressive Honda Civic Type R, well, have we got news for you. As it turns out, that’s exactly what it is. You pretty much nailed it on the head. The Integra Type S is exactly the car we all expected after looking at the specs, seeing how closely its enhanced componentry mirrored that of HondaÂ’s halo car, and then extrapolating what a bit of polish, a bunch of equipment and slightly cushier suspension tuning might mean. If the latest Type R has been hailed for growing up in just the right ways, the Type S takes that concept further, sacrificing some go-fast potential for everyday drivability. If you like the Honda, thereÂ’s a chance youÂ’ll like the Acura even more. ThereÂ’s also a chance youÂ’ll like it less. Now, not surprisingly, the folks at Acura would rather shine the spotlight on how the Type S differs from the Integra A-Spec, which was previously the highest rung on the Integra ladder and the only way to get one with a six-speed manual transmission. Very well. Somehow, the visual jump between A-Spec and Type S seems much greater than Civic Si and Type R. When put side-by-side, the A-Spec Integra looks almost naked and a bit pedestrian. The 3.5-inch-wider front track wrapped in muscular fender flares stamped directly into the sheetmetal up front is the biggest difference. The rear track is 1.9 inches wider, and although it too gets widebody fenders, they are a shmish-shmosh of plastic pieces on the door, fender and bumper. But back to the front. The face is more aggressive in appearance, but the changes are as much functional as aesthetic. The shield grille is larger and fully open (versus partially sealed) to allow 170% more air to pass through on its way up a new vent in the aluminum hood that creates downforce. The large intake-looking areas forward of the wheels donÂ’t actually take in anything, but hidden openings on their inboard sides adjacent to the lower airdam channel air through three canards located behind those dud intakes. Air then exits behind those flared fenders, creating air curtains around the wheels. There is also a unique splitter up front, an almost-smooth floor and an enlarged diffuser, plus a lip spoiler that quite obviously wonÂ’t be creating as much downforce as the Type R's wing. That would be performance-oriented demerit No. 1, but also, grown-up point No. 1.

Acura NSX production car headed for Detroit debut?

Auto Express is reporting that Honda is set to unveil the production version of its upcoming Acura NSX at the 2013 Detroit Auto Show. The news comes courtesy of an unnamed "top exec" for Honda Brazil speaking at the Sao Paulo Motor Show. The concept version of the Japanese supercar is currently on display there. Interestingly enough, the same unnamed source claims the production iteration will remain aesthetically identical to the show car. You won't hear any qualms from us on that front.
Of course, the timing of the production debut is a little confusing. For starters, when Acura unveiled the concept last year, the company told the world it would be at least three years before production began. That would give the street-worthy model a 2014 or 2015 designation, the latter being cited more often in media accounts. Thus, we'll keep an eye out for the hybrid supercar in Motown, but we're going to stop short of holding our breath... it might be a while.