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Acura ARX-06 race car revealed with V6 hybrid powertrain

There’s a new Acura race car on the block, and itÂ’s called the ARX-06. It replaces the ARX-05, and Acura plans to race it in the 2023 IMSA WeatherTech SportsCar GTP Championship. Unfortunately, Acura makes no mention of the 24 Hours of Le Mans in all of the details provided with the reveal. That said, it sure looks like a race car that could be made to meet all of the regulations to race in the new LMDh Hypercar class. Acura engineered a new 2.4-liter twin-turbo V6 engine that is paired up with a standardized electric system for hybridization. Acura says the 2.4-liter displacement is the smallest displacement engine the HPD team has made for endurance racing yet. It features a 90-degree V-angle, and itÂ’s designed to run on more sustainable low-carbon fuel. "We've gone in a new direction for HPD in the design of the ICE,” said Pierre Descamps, HPD's powertrain design leader for the ARX-06. “It is still a V6, which of course for Honda is well-known, but we have incorporated several new elements which we believe will make best use of the electric MGU and battery pack. Our new engine will rev to the maximum 10,000 rpm set by the rules, so it also makes a wonderful sound!" The new bodywork penned by the Acura Design Studio in Los Angeles sits on an ORECA chassis (one of the four chassis options required by IMSA and the WEC). Acura notes one big change versus the outgoing ARX-05 is found in the rearview mirrors. Designers were able to move them lower on the car, which improved both aerodynamic performance and visibility for the drivers. Similar to years past, these new ARX-06 race cars will be run by Wayne Taylor Racing and Meyer Shank Racing. TheyÂ’ll make their debut at the Rolex 24 at Daytona next year, where the Meyer Shank Racing team took first place earlier this year. Related video:

2013 Acura ILX Hybrid

This Is Not The Acura You're Looking For
Mid-level luxury brands have always had to do a bit of leg work to distance themselves from their more common cousins. Thanks to generation after generation of pervasive badge engineering (much of it from the Big Three), buyers can't be blamed for looking at brands like Buick, Lincoln, Infiniti, Lexus and yes, Acura as tarted up versions of Chevrolet, Ford, Nissan, Toyota and Honda products. For much of its lifetime in the automotive landscape, however, Acura has excelled at putting distance between its offerings and that of its parent company thanks to cars with superior driving dynamics, quieter cabins and clean, attractive aesthetics.
Yes, outliers and dull spots can be found in the company's recent track record, but by and large, Acura products remain situated well above the Honda rabble. When the brand announced it was getting serious about the luxury small car game with the ILX, those of us with a set of the company's keys in our past couldn't help but envision an honest successor to the long-dead Integra. Turns out, that wasn't what Acura had in mind.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.