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Honda trademarks 'CDX' nameplate

Less than two weeks ago, we discussed the possibility of an Acura-badged version of the sure-to-be popular Honda HR-V. Now, Acura has gone ahead and registered a new trademark that fits in perfectly with its two other crossovers, the RDX and MDX. Our friends at Auto Guide report the company has reserved the name "CDX" with the US Patent and Trademark Office, with the trademark covering "automobiles and their structural parts." While it's true that these kinds of trademarks are filed regularly, the timing in this case is indicative of something more than simply covering bases. After all, it seems very, very unlikely that we'd have comments from Acura on a premium version of the HR-V on February 5 and a trademark filing for a name that fits the brand's CUV nomenclature less than two weeks later, only for it to not go ahead and build an actual vehicle. Adding to that logic is the simple fact that the compact CUV market, both on the premium and mainstream level, is arguably the hottest in the auto industry right now, and it seems like a virtual guarantee that we'll see an HR-V wearing the Acura CDX name in the not-so-distant future. Should that come to pass, look for the CDX to challenge the near-premium Buick Encore, as well as a potential compact CUV from Infiniti. Featured Gallery 2016 Honda HR-V View 25 Photos News Source: Auto GuideImage Credit: Honda Government/Legal Acura Honda Crossover Economy Cars Luxury trademark honda hr-v

Acura gives us a peek at 'Type S' concept debuting at Monterey Car Week

We’ve known that Acura is bringing the Type S moniker back since the Detroit Auto Show in 2018. Spy shots have shown what may be Type S versions of current Acuras out testing in heavy camouflage, but we still arenÂ’t sure what the first new Type S will be after the long drought. What weÂ’re getting today is a teaser for an Acura Type S Concept slated to debut at Monterey Car Week. The car is shrouded in plenty of shadows and darkness, but a body shape emerges from the teaser video. Just like the stunning Acura Precision Concept, the Type S Concept is going to take the form of a four-door coupe. A report from earlier this year pegged this show car to be a near production-ready vehicle in the likes of the Precision Concept. Looking at the silhouette tells us that prediction was on to something. Acura says that this conceptÂ’s purpose will be to “set the design direction for the return of Type S variants to the Acura lineup in the years ahead.” WeÂ’ll be seeing it in an event Aug. 15. Folks will be able to check it out at The Quail, a Motorsports Gathering the following day or at the actual Pebble Beach Concours dÂ’Elegance on that Sunday. The one teaser image Acura provided shows a rather striking taillight element and an assumed quad exhaust design. ThereÂ’s an aggressive-looking diffuser and a prominent spoiler gracing the rear-end. It also proudly displays the Type S badge on the trunk lid. We get some hints at the new Type S direction here, but weÂ’ll reserve judgment for seeing the car as a whole. You'll find a quick teaser video at the bottom of this post, too. WeÂ’re sure youÂ’re all as excited as we are about the return of Type S. Acura made some pretty sweet Type S variants over the years, our favorite most likely being the sporty RSX Type S. There were other even more intriguing S-badged Honda vehicles overseas, too. It was never sold in America, but the original NSX received both Type S and Type S Zero variants in Japan. ItÂ’ll be interesting to see which current models Acura decides are worthy of the Type S badge this time around. Our bet is on the TLX and RDX to begin with. However, what weÂ’d really love to see is a return to the hot compact car segment. Honda has done such an impressive job with the Civic Type R at its relatively low price point. Why not spread some love to a small, sporty Acura, because the ILX in its current form just doesnÂ’t cut it when your history is full of fun-to-drive Integras.

Did Acura just confirm it's working on an Integra successor?

The Acura Integra (pictured above in Type R trim) was one of the definitive vehicles of the Acura brand in the US, having joined the Legend at the marque's birth here. However, since the retirement of the RSX, the luxury arm of Honda has lacked a compact, sporty coupe to fill that niche. There appears to be a chance of that absence possibly coming to an end in the coming years, though.
Acura lead designer Dave Marek spoke to Car and Driver during the SEMA Show and said, "A performance brand needs a flagship and it needs an accessible sport car. Not a sports car, but a sport car." However, he also suggested that a new model wouldn't be spinning its tires too soon, at least not before 2017 by his indication.
While the vague possibility of a new sports coupe is still years away, Acura is taking its early steps in a brand revitalization campaign that includes spinning the luxury arm further away from Honda. The strong initial sales of the TLX are certainly a good start, but the work appears to just be beginning, according to Marek. "There are changes coming, and then there are more changes coming," he said to Car and Driver.